How to run a successful beta in 7 steps
Intercom, Inc.
MARCH 14, 2018
Prior to joining Intercom as a Product Manager, I had never run a structured beta. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years. Jump on customer calls and send targeted messages based on usage of the beta to gather feedback.
Let's personalize your content