March, 2018

Remove messaging-management
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How to run a successful beta in 7 steps

Intercom, Inc.

Prior to joining Intercom as a Product Manager, I had never run a structured beta. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years. Jump on customer calls and send targeted messages based on usage of the beta to gather feedback.

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Understanding direct and indirect competition

Intercom, Inc.

Manage your indirect competition. He used Intercom to message these users and identify what was going wrong. To address these concerns, he added a message schedule downplaying the importance of clean code and up-selling his product. ” These messages were effective. A customer of Intercom was perplexed.

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The Most Basic Rule of Marketing Is So Easy to Forget

Product Management University

It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. The post The Most Basic Rule of Marketing Is So Easy to Forget appeared first on Product Management University. It’s much the same in B2B marketing.

Marketing 113
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The Benefit of Being Responsible for Product Messaging

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Jordan Bergtraum, lead a conversation around “Product Messaging”. Participating in live-streamed product management lessons and Q&A. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today!

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?

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Why Product Managers Should Learn to Love Deadlines

UserVoice

Product managers and deadlines have a complicated relationship for a wide variety of reasons. Simply put, people did amazing things trying to encapsulate complex ideas and messages into a limited, 140-character space. Deadlines should be viewed by product managers as a net positive, not an impediment to their success.

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Getting the Best Products to Speak for Themselves

Mind the Product

In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!” Use Data to Refine Your Message. Give Your Product a Voice.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. Creating user segmentation and testing in-product messaging to improve the user experience during the trial.

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A Simple Framework for Complex User Goals

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

Join Hannah Stegen (she/her), Customer Success Manager at Crescendo, as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way.

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Leading Under Uncertainty

Speaker: Greg Coticchia, CEO & Founder of ENTRA

On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? In this session, we will discuss important tips for you as a Product Manager dealing with uncertainty. Product management is a team sport and trust amongst the team is even more essential. Hunker down?

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.