February, 2019

Remove messaging-management
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How to evolve product launches as you grow

Intercom, Inc.

It also served as a good checklist for Product Marketing Managers (PMMs) – especially those new to the team – to help them understand what was needed for each launch. In this case, customer message campaigns, webinars and help content will be more effective. Get super targeted with your messaging.

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What we shipped: 5 features to boost productivity

Intercom, Inc.

Convert more target accounts into opportunities by sending them personalized messages on your website ??. The new Accounts view helps you organize and manage target accounts and their owners in Intercom. Increase website conversions by tracking visitor behavior and targeting messages. Zoho PageSense.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

Customer centricity and customer experience management are the hot topics of this year’s business conversations. To learn more about the findings in our report and how you can shift your strategy to stay competitive, join us for our upcoming webinar How Does your Mobile Customer Feedback Management Strategy Compare to your Peers?

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A Digital Native Approach to Customer-Centric Product Development

Revulytics

Every week the product manager makes sure to take all of this into consideration and adjust plans accordingly. “We It’s such a great way to encapsulate the challenge of product management: how do we build things our users will love, not just what we think they’ll love? This process has really helped us out.”.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?

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How to Drive Customer-Centric Product Development Like a Digital Native

Revulytics

Every week the product manager makes sure to take all of this into consideration and adjust plans accordingly. “We It’s such a great way to encapsulate the challenge of product management: how do we build things our users will love, not just what we think they’ll love? This process has really helped us out.”.

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Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

Revulytics

Using anonymous data from Revulytics Usage Intelligence , it identified specific profiles of use and pushed targeted content about the new functionality directly to users by coupling usage data with ReachOut in-application messaging software. Should we pull some features to keep the user’s experience manageable? Who’s using them?

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. Creating user segmentation and testing in-product messaging to improve the user experience during the trial.

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A Simple Framework for Complex User Goals

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

Join Hannah Stegen (she/her), Customer Success Manager at Crescendo, as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way.

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Leading Under Uncertainty

Speaker: Greg Coticchia, CEO & Founder of ENTRA

On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? In this session, we will discuss important tips for you as a Product Manager dealing with uncertainty. Product management is a team sport and trust amongst the team is even more essential. Hunker down?

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.