management-marketing 
Ask Benny
JANUARY 30, 2020
A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market. They feel these “marketing” activities are not for them and they invent a lot of excuses why they should not do it, sometimes even convincing themselves that they have higher morale.
Mixpanel
JANUARY 9, 2020
Adding to the complexity is the need to find the right tools to manage the different types of data — you can pound in a nail with a wrench, but that’s not what it’s built for. Product managers and marketing teams can use this data to understand how to grow, engage, and retain their user base.
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Sachin Rekhi
JANUARY 29, 2020
There are now many specialized tools on the market worth exploring for tracking, sharing, and grading OKRs, including WorkBoard , Betterworks , and Lattice. Most traditional organizations use a form of goal setting inspired by Peter Drucker's MBOs, which stands for management by objectives. What tool do you recommend for tracking OKRs?
ProductPlan
JANUARY 14, 2020
Unfortunately, humans — even superhumans known as product managers (PM)— aren’t operating systems. The High Cost of Context Switching for Product Managers. Product managers are under constant pressure from many different stakeholders. For product managers, the cost of context switching is too high. That’s the bad news.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
The Product Coalition
JANUARY 16, 2020
The previous Product Managers let everyone add tickets to it and never bothered to prioritize it because everything was important and it had to be kept there as per cross-functional team’s requests. It took me over a month to prioritize, clear and delete it to a manageable shape. Ex: Customer acquisition, retention, referral, etc.
Product Management University
JANUARY 23, 2020
” If you’re a product manager, you have to answer product questions like this all the time. The Playbook: When people ask product strategy or roadmap questions, they’re trying to understand how your organization is responding to certain market dynamics and/or competitive forces. “What’s in the next version?”
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it. Ask ten people to define PMF and you’ll get ten different answers.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. take on how he guides King’s Product Managers through: How to think through product data strategy.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data
In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.
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