customer-communications-product-marketing 
Mind the Product
MAY 22, 2017
As product managers, we instinctively know that planning things out in advance is impossible, because our work depends on a constant stream of testing, data and feedback. For bosses, I think there’s a perceived risk in moving from a safe and predictable feature roadmap to an experiment-based lean product roadmap. Our bosses don’t.
bpma ProductHub
MAY 22, 2017
The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page. Justin asked: “Is an MBA a pre-requisite for Product Management?” I thought about Justin’s question more broadly: How does one get into product management?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pragmatic Marketing
MAY 23, 2017
When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Product managers have little authority.
Pragmatic Marketing
MAY 23, 2017
So what is the thing we seek if it’s not the product itself? We may arrive at a business through its products or services because we have a need to fulfill in the moment, but we stay for the emotional connection. Emotions bridge the gap between product and brand, creating real connections with customers.
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Pragmatic Marketing
MAY 23, 2017
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.
Pragmatic Marketing
MAY 23, 2017
You are a product. And if you are the product, why not manage your personal brand like a product? Your Career and the Product Lifecycle. Just like in a product lifecycle, though, there will be times when your industry and technology evolve. What you need is a product strategy. Continuously Market.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Product management goes beyond product development; it involves nurturing a cohesive team. Establishing effective communication channels with team members and stakeholders can be a daunting task. Collaborating with cross-functional teams can be overwhelming, particularly when objectives diverge.
Advertisement
Customer feedback is a crucial element of every product-led growth company: it helps product managers prioritize, build, and sustain their products while working towards business growth. Customer feedback by product lifecycle. “Feedback is the breakfast of champions.” - Rick Tate.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. In this webinar you will learn: Why Product Management should create the initial “Product Message".
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
Advertiser: Data Robot
When it comes to working with the empowered consumer, AI has the power to help your business thrive by leveraging your own data to better understand your customers. Predicting the next CRM state, which can inform the strategy of future marketing communications. Predicting the next order based on prior purchase history.
Expert insights. Personalized for you.
158 
Let's personalize your content