Sat.Sep 23, 2017 - Fri.Sep 29, 2017

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Multivariate Testing vs A/B Testing: Which Works Better?

UX Studio

Each user sees just one design (A or B), even if they update the interface. You can use Optimizely , Unbounce , Visual Website Optimizer , or Google Analytics Experiments. Some of them have powerful visual editor features, so you don’t even need to code to run experiments. Moderated in-person user tests can.

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The Best Product Management Tools That Will Save You Time

UX Studio: Product Management

After our team at UX Studio started using product management tools, the time spent on communication surprisingly decreased. So we recommend these product management tools based on our experience and customer reviews: Project Management Tools. Price: Starts at $9.99 / user / month. Tricky to give user permissions.

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Day of reckoning, design sprint day 5

Product Warrior

We had achieved a lot: problem mapped, solutions sketched, decisions made, prototype built - today was user test day. The test went incredibly well, it really helped that our interviewer was a ux researcher with a lot of experience running such tests. We had new insights around onboarding and what would delight the user.

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Redesigning NBC News Digital from the outside in

Roadmunk

They’re rolling out the best possible content experiences for both the old school and digital-savvy news consumer one step at a time. One of your mandates is to build audience loyalty across NBC News’ portfolio, and you’ve been experimenting with different tactics by building new brands—namely Mach and Better.

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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

How inclusive is your UX research? If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it? This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers.

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In Product Management, soft skills lead to hard lessons

The Product Guy

Sure, I had spent the majority of my career as a UX Designer, and when I transitioned into a Product Manager role, I made sure to work tirelessly and develop “hard” PM skills like market analyzation, feature prioritization, a command of AGILE, etc. These learnings led to more efficient work-related communication between all of us.

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Using Embedded Analytics to Drive Revenue

Mind the Product

Users were thrilled with the bells and whistles of charts, graphs, and dashboards in the applications they already used, and they were often willing to pay more for these business intelligence (BI) capabilities. This growth demonstrates that both users and product teams are realising value from embedded analytics.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Overcome product bias, feature orthodoxy, and embrace simplicity.

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Should UX Designers Be Doing Research or Should That Be Left Only To UX Researchers?

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: ‘Should UX designers be doing research or should that be left only to UX researchers?’

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Design Hacks for Non-Designers: Ask Expert Laura Klein

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

Learn a few really common user experience design mistakes and how to avoid making them. Join UX designer and product management expert Laura Klein for a no-holds-barred Ask Me Anything session on UX design. Come prepared to ask Laura questions like: Favorite UX design tools for both novices and pros.

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Personalization: The Key to Success for Financial Services Product Managers

User experience now matters just as much—if not more—than the value-add. The key to a solid UX is now personalization. Rapid technological advances & high consumer expectations have changed the game for financial institution products. Listen up, Product Managers!

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. UX has a critical role in making that future possible.

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UX and Design Tips for Better Dashboards: Product Manager Laura Klein Explains How to Improve Your Analytics

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

That's why Laura Klein, product manager and UX designer, has a set of tips to help application teams improve their embedded dashboards and reports. You'll learn: How to develop products that boost your business's bottom line while dramatically improving customer experience. No one makes poorly designed products on purpose.