Multivariate Testing vs A/B Testing: Which Works Better?
UX Studio
SEPTEMBER 29, 2017
Each user sees just one design (A or B), even if they update the interface. You can use Optimizely , Unbounce , Visual Website Optimizer , or Google Analytics Experiments. Some of them have powerful visual editor features, so you don’t even need to code to run experiments. Moderated in-person user tests can.
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