messaging-product-manager 
Mind the Product
NOVEMBER 3, 2017
Kettles follow this principle, text messages do not. Products that follow this principle often use ambient awareness. This can give a manager of the factory an instant view on how each of his machines are working and where the potential risks might be. It’s key principles are: Technology shouldn’t require all of our attention.
Mind the Product
NOVEMBER 1, 2017
Our team is building a product for just one person. Eric loves coding and is passionate about new products. This is a brief of the persona built for one of our products. If I were a direct salesperson and now knocking at Eric’s door, I’d know how to sell the product to him. What is a Product Persona?
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The Accidental Product Manager
OCTOBER 30, 2017
The micro blogging service has over 313 million monthly users (just think about adding that to your product manager resume). This is all very impressive, but a bigger question that the Twitter product managers have to answer is just how many people are seeing all of those tweets? What Twitter Needs To Do.
Product Innovation Educators
OCTOBER 30, 2017
Adding win-loss analysis to your product management toolbox may be the single most effective change you can make. This traditionally is considered a sales tool to understand why a customer chose or rejected a product. Summary of some concepts discussed for product managers. [2:03] One of those is win-loss analysis.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. In this webinar you will learn: Why Product Management should create the initial “Product Message".
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. Creating user segmentation and testing in-product messaging to improve the user experience during the trial.
Speaker: Greg Coticchia, CEO & Founder of ENTRA
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? In this session, we will discuss important tips for you as a Product Manager dealing with uncertainty. Product management is a team sport and trust amongst the team is even more essential.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
Join Hannah Stegen (she/her), Customer Success Manager at Crescendo, as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way.
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