Mind the Product

DECEMBER 6, 2017

Martin Eriksson defines the key aspects of the product manager role as the overlap between tech, UX, and business. UX – This is our awareness of the customer and being able to take a value proposition and work with our colleagues in UX/UI to create a pleasing user experience for our customers.

Product Management 109

Product Management Product Manager Management Management 109

Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance

People often think of UX Research as a highly tactical approach to improving the usability or visual appeal of a website or digital product. While good UX research will certainly validate and provide tactical improvements to an existing design, using it for validation alone would be like using your iPhone solely to tell time!

UX

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand.

UX