Sat.Feb 24, 2018 - Fri.Mar 02, 2018

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The Testing Mindset – How to Find Product/Market fit

Mind the Product

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned.

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Most startups don’t starve, they drown. Here is why, and how to survive.

The Product Coalition

Startups don’t starve, they drown. It was 2010 when I watched the online stream of the Startup Lessons Learned conference, initiated by Eric Ries. I went with the cofounder of my first startup, which we used as our own “industry project” for our masters, and a couple of other students to Birmingham.

Startups 104
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The Best Books on Product Development

The Product Coalition

The Waterfall Method Waterfall describes the traditional, linear product development method: idea, prototype, testing, launch. The Lean Startup Method I differentiate between Lean methods and Lean Startup methods. The Lean Startup ?—?Eric Product Design and Development ? —?Karl Karl Ulrich and Steven Eppinger.

Books 68
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Learn and Measure Before You Build: Using JTBD to Improve The Build-Measure-Learn Feedback Loop

The Product Coalition

The Build-Measure-Learn Feedback Loop is a core tenet of the lean startup methodology, popularized by Eric Ries. The “wake up in the morning” test. To pressure test this, consider the following: Are there any goals you have that you like to achieve slowly? No solutions. Products, solutions, and technologies change over time.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

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Always Think MVP

Ask Benny

It may also be a button for a feature (a trap door) where nothing is behind it, just to test if your customers would push that button before you go and develop the full-blown feature. Some Real-Life Product Example A few years ago, in a startup I worked for, we just signed our pilot agreement with our first big customer.

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How to break into product management (when all you have are “business” skills)

The Product Coalition

From the founder of Mint : When valuing a startup, add $500k for every engineer, and subtract $250k for every MBA. It’s your chance to say “I want to learn how to run design sprints and become better at rapid prototyping and user testing”. A lot of this comes from the idea that business people aren’t good at doing stuff.

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Put Your Data to Work: The Complete Playbook

What do startups and Fortune 500 companies have in common? An interactive quiz to test (and refresh) your knowledge of different data types and how they help your organization. An interactive guide filled with the tools to turn your data into a competitive advantage.