messaging-management 
Intercom, Inc.
MARCH 14, 2018
Prior to joining Intercom as a Product Manager, I had never run a structured beta. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years. Jump on customer calls and send targeted messages based on usage of the beta to gather feedback.
Intercom, Inc.
MARCH 16, 2018
Manage your indirect competition. He used Intercom to message these users and identify what was going wrong. To address these concerns, he added a message schedule downplaying the importance of clean code and up-selling his product. ” These messages were effective. A customer of Intercom was perplexed.
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Mind the Product
MARCH 16, 2018
I introduced a concept called Product EQ when speaking about managing conflict at work at a recent ProductTank London. Below is the first – an overview of my talk about conflict management and an intro to Product EQ. Sue is an engineering lead on a team and Tom is the product manager. Meet Sue and Tom.
The Product Coalition
MARCH 10, 2018
The moment of uninstalling Skype triggered a nostalgia about the days when many would appreciate instant messaging and VoIP calls as a marvelous invention. Some weeks back I received an email informing me my Skype credits would expire if I do not make a call or send an SMS within a time window.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Intercom, Inc.
MARCH 12, 2018
Change aversion is a concept well known to designers and product managers. As the heart and soul of managing conversations, Inbox is a busy place where many hands need to work collaboratively to collectively resolve customer issues. Managers were able to see which individuals or teams were busy to help prioritize workstreams.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. Creating user segmentation and testing in-product messaging to improve the user experience during the trial.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
Join Hannah Stegen (she/her), Customer Success Manager at Crescendo, as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way.
Speaker: Greg Coticchia, CEO & Founder of ENTRA
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? In this session, we will discuss important tips for you as a Product Manager dealing with uncertainty. Product management is a team sport and trust amongst the team is even more essential. Hunker down?
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
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