Sat.Mar 17, 2018 - Fri.Mar 23, 2018

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Dear Strategy: 042 Weaving Innovation into a Commoditized Product

Dear Strategy

Dear Strategy: “How do you weave innovation into a commoditized product?”. When you think of innovation, you can’t just think about the product itself. When you think of innovation, you can’t just think about the product itself. So, this is certainly an area that is ripe for innovation. .

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Dear Strategy: 042 Weaving Innovation Into a Commoditized Product

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “How do you weave innovation into a commoditized product?”. Read the full blog post. Original Music by Bob Caporale.

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Reduce your churn with a retention messaging strategy

Intercom, Inc.

It increases your chance of virality, since users who stick around for a long time are more likely to share your product with others. It increases monetization, as the more often users return to your product, the more opportunities you’ll have to increase their lifetime value. Check out our library of books and guides now.

Messaging 174
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Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Building an MVP and launching a product is actually the easy part. The Product Lifecycle. We all know the product lifecycle chart. Product Lifecycle. But in reality, it’s not where most product managers spend their time. It’s when your product is mature that churn really starts to bite back.

Strategy 164
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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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TEI 168: Roles and responsibilities of product managers – with Steve Johnson

Product Innovation Educators

Cutting through role confusion to create successful products. My mission is to inspire and equip product managers to have greater influence in their organizations and over product. I call this helping product managers to become product masters, and that is what both this podcast and the training I provide are about.

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You Are Building the WRONG Things in your SaaS product

The Product Coalition

Where SaaS companies get prioritization wrong and a new approach to get it right There are many ways to prioritize what makes it onto your SaaS product roadmap and most of them are incredibly time-consuming and only done by your product teams. We also looked at some other research by Mind the Product and by Richard Banfield.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

But fret not, this webinar is your key to effective product development! Takeaways: Uncover and navigate through common pitfalls that are plaguing product teams today. Explore proven solutions, laying the groundwork for triumphant product launches.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.

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Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. Analytics are there to answer important product questions, not just to collect data. He'll discuss: Why analytics are important for product managers. It's not the technology, and it's not the tactics.

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Feedback Frenzy: Restoring Customer and Internal Alignment for Product Success

Speaker: Evan Leong - CEO & Founder, Product Signals

Customer feedback is integral to effective problem management and product development for senior product professionals. How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data?

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.

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Building User-Centric and Responsible Generative AI Products

Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn

In the rapidly evolving landscape of artificial intelligence, Generative AI products stand at the cutting edge. These products, with their unique capabilities, bring fresh opportunities and challenges that demand a fresh approach to product management.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. How to position your vision as an umbrella for the product strategy.

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From Feature Factory to an Outcome-Driven Product Team

Speaker: Matt LeMay - Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody

Just about every organization is trying to make the shift from "output-focused" product teams (often known as "feature factories") to "outcome-focused" product teams focused on the actual value they can deliver to the business and its customers. You'll learn: How to think of outcomes and output as a system, not a zero-sum choice.

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Mixpanel's Guide to Product Metrics

Mixpanel has partnered closely with hundreds of companies on their analytics strategies, and have found there is simply no single set of metrics that works for everyone. Businesses and products are all unique and have different goals based on stage and ambitions.

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If You Build It, They Will Come: A Guide to Customer Onboarding

Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company

If you can simplify your onboarding process and show your product's value from the beginning, you can lower customer churn and increase the usability of your product. Examples of successful product onboarding strategies. Use Product Management Today’s webinars to earn professional development hours!

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A Strategic Guide to Community Gamification

In Customer Success terms, an engaged customer is one that is immersed in your product. The 3 pillars of a successful gamification strategy. Ideally, they find value and success daily and help other customers to do the same. But how do you encourage engagement? Our eBook explains how, with topics like: What is gamification?

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The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. The 5 most common mistakes, product teams make when rapid prototyping.

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Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. You'll come away ready to: Make sure your metrics are aligned with your vision and strategy. It’s also your job to deliver value to the business.

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How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!

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How to Work with Your Customer Success Team to Create a Great Product Feedback Experience

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

Throughout this series, we have been discussing ways to innovate your feedback loops, and strategies for incorporating your customers into the heart of your product development systems. It is very common for your product operation team to feel overwhelmed with the amount of customer data that is available to them.

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Scaling to the Masses - Fit Your Product for a Larger User Base

Speaker: Dustin Smith, Sr. Product Manager, Incubator

The classic product story goes like this: A small team puts a great idea to work. Romantic notions aside, the story neglects to mention the most essential variable to product success: scalability. Romantic notions aside, the story neglects to mention the most essential variable to product success: scalability.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. Is it strategic or tactical?

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A PM's Guide to Building a Culture of Product Innovation

Speaker: Bob Webber, VP Product Flow Optimization, Construx

Despite the importance of new product development, more than half of all product launches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. Use Product Management Today’s webinars to earn professional development hours!

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Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making. Strategies for getting to commitment, not consensus.

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How Collecting and Managing the Voice of the Customer Will Strengthen Your Product

At the end of the day, you’re building your product to meet customers’ needs and solve their problems. Unfortunately, even the most sophisticated organizations often lack clear strategies and processes for collecting and managing the voice of the customer at scale—or worse, they simply ignore this valuable source of data.

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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape. In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. How product data can optimize your subscription and loyalty models.