differentiation-marketing 
The Secret PM Handbook
JULY 20, 2018
As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. One thing we have to do in the go-to-market portion of our jobs is come up with good ways to talk about our product versus our competitors. Three things you can do today.
Product Management Lessons from the Trenches
JULY 17, 2018
Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit. <- Price.
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Mind the Product
JULY 17, 2018
When moving from bits to atoms, the world goes topsy turvy: business models, sales, marketing, customer support, and perhaps most of all, product – are all transformed into something strange and exotic. The right time to expand color selection and product variation is after you’ve proved product/market fit, not before. Minimize SKUs.
280 Group
JULY 16, 2018
Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. Relevant, Differentiated, Credible. Want to hear more? About the Author.
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Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.
Pragmatic Marketing
JULY 18, 2018
However, if you are a data provider, technology company, marketing or online media business, or one of many other similar organizations that collect personal data, chances are you will have to comply. In a highly competitive market with little obvious product difference, maybe transparency and communication can differentiate your brand.
Pragmatic Marketing
JULY 18, 2018
However, if you are a data provider, technology company, marketing or online media business, or one of many other similar organizations that collect personal data, chances are you will have to comply. In a highly competitive market with little obvious product difference, maybe transparency and communication can differentiate your brand.
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
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How do you differentiate one solution from the next? Choosing the best solution for your dashboards and reports starts with understanding the types of analytics solutions on the market. You’ll learn: The evolution of business intelligence. 4 common approaches to analytics for your application.
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