Sat.Jul 21, 2018 - Fri.Jul 27, 2018

Remove differentiation-messaging
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Product Presentations & Demos: How Credibility Boosts Your Win Rate

Product Management University

Follow three simple guidelines to differentiate with credibility and boost your win rates. Don’t expect your buyers to walk away with that one differentiating value theme if you don’t hit them right between the eyes with a very simple message. Case closed! The presenter is the difference. Net It Out.

Demo 113
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Product Case Study: ESPN’s Draft Lobby Redesign

The Product Coalition

Whereas other platforms like CBS differentiate on the basis of being the place for serious fantasy players, the decision to dedicate their resources towards building a mobile app, which is heavy on features like sticker packs which are obviously geared towards making new players feel welcome and comfortable.

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How to tap Into the Collective Wisdom of a Team

Mind the Product

Google ran a three-year-long research project into what differentiates high-performing teams from mediocre ones, and found that one of the most important dimensions was psychological safety. In a team with high psychological safety, teammates feel safe taking risks around their peers. Always Encourage People who Haven’t Spoken, to Speak.

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The Executive's Guide to Empathy-Driven ROI

In this guide from UserTesting, learn why empathy is at the heart of your organization's success, and how to promote a more customer-centric culture that's constantly testing its products, services, and messaging to ensure a strong connection with customers. This guide covers: Empathy as a differentiator. The ROI of customer empathy.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

He will differentiate product strategy, vision, and tactics with practical examples, as well as share approaches for effective communication within and beyond the team. Develop a product strategy message. During this interactive session, you will learn how to: Identify the elements of product strategy.