messaging-management 
Intercom, Inc.
AUGUST 6, 2018
As relationship managers, we’re tasked with knowing exactly what brings our customers value and helping customers grow their businesses so our business can grow too. But how do you form deep customer relationships when you’re managing hundreds of accounts? Nearly 50% of our customers opened our first video message!
The Product Coalition
AUGUST 10, 2018
As a product manager, I’ve used it to find people to validate product ideas with, learn more about industry trends, and see what people are talking about. To be fair, the LinkedIn desktop flow does include a brief message to include a personal note which people mostly ignore. I use this all the time.
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Intercom, Inc.
AUGUST 10, 2018
Will: Hey I’m Will and I’m a sales manager here at Intercom. The second is that you can have these bots message people in a highly targeted way. The first message that will get sent is a welcome message or an intro message. So this is the first path, it’s the welcome path, the welcome message.
The Product Coalition
AUGUST 7, 2018
Jesse tells us that, in order to do that, a great product manager must understand how people think and feel , and they have to deliberately seek out opportunities to grow into larger, more impactful opportunities. Video 3 (23:15) Navigating the path to the more senior ranks of product management can be a daunting task.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. Creating user segmentation and testing in-product messaging to improve the user experience during the trial.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
Join Hannah Stegen (she/her), Customer Success Manager at Crescendo, as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way.
Speaker: Greg Coticchia, CEO & Founder of ENTRA
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? In this session, we will discuss important tips for you as a Product Manager dealing with uncertainty. Product management is a team sport and trust amongst the team is even more essential. Hunker down?
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
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