customer-communications-management 
The Product Coalition
SEPTEMBER 23, 2018
And some tips to building your own :) Having some years of experience working with product teams, I’m pretty sure that this multidisciplinary and agile approach is the right one for developing innovative and customer-centric solutions that really make users’ lives easier. Moreover, it creates a sense of collaboration with everyone involved.
Intercom, Inc.
SEPTEMBER 26, 2018
In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This is where having a solid customer engagement strategy comes in. Nowadays, you have to win over your customers month after month just to keep the lights on. What is customer engagement?
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The Product Coalition
SEPTEMBER 24, 2018
When you ask product managers to highlight what they need most, you’ll usually hear one answer: More time. The time crunch becomes even more noticeable when you’re trying to hire another product manager?—?because Hiring is a great way to infuse new ideas and energy into a product management team. That someone (maybe it’s you!)
Alchemer Mobile
SEPTEMBER 27, 2018
Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another. Be proactive. Engage at the right moment.
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Gainsight
SEPTEMBER 28, 2018
You need a 360-degree view of your customers. One of Salesforce’s biggest product announcements was Salesforce Customer 360, based on tech they acquired when they bought Mulesoft. Mulesoft has been a longtime customer of ours. Customer Experience requires end-to-end coordination.
DISQO
SEPTEMBER 28, 2018
In large organizations, building a great product takes even more than an acute focus on customers, exhaustive research to pain points, and continuous experimentation. That’s why being able to tell compelling data-driven narratives is a critical aspect of product management.
Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket
If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. This begs the question: what’s the best way to increase customer retention? The best times to collect customer feedback.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. A strong message concisely communicates to prospects and customers how you can solve their problems, and how these solutions translate to real value. The benefits of a good product message.
Speaker: Bob Caporale, Founder of Strategy Generation Company
As product managers, we’ve likely all faced this situation at some point in our careers. But, in most cases, the core challenge isn’t your bosses or even your specific goals; it’s the fact that your company’s targets are disconnected from your customers’ needs. Align your company’s strategic goals to your customers’ unmet needs.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Product management goes beyond product development; it involves nurturing a cohesive team. Establishing effective communication channels with team members and stakeholders can be a daunting task. Collaborating with cross-functional teams can be overwhelming, particularly when objectives diverge.
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Customer feedback is a crucial element of every product-led growth company: it helps product managers prioritize, build, and sustain their products while working towards business growth. Customer feedback by product lifecycle. “Feedback is the breakfast of champions.” - Rick Tate.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
Customer representation has always been a key reason for success in product development. It’s a truth universally acknowledged by the best product managers. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics.
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes. He will discuss his experimentation with onboarding communications to lift trial conversions and cover: Developing a strategy around hypotheses to test.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.
Speaker: Sayanti Ghosh, Product Manager – AI/ML at Teck Resources Ltd.
“There’s probably no more important relationship for a successful product manager than the one with your engineers" (INSPIRED by Marty Cagan). Behind every great product there is not one but many people, all of whom work tirelessly to combine technology and design to solve customer problems and meet business needs.
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