Sat.Nov 24, 2018 - Fri.Nov 30, 2018

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What can Trader Joe’s Teach us About Customer-Centric Product Development?

Mind the Product

Know Your Customers’ Problems. It’s product development like that – that seeks out innovative solutions rooted in intimate knowledge of customer’s problems – that has earned Trader Joe’s the reputation as one of the most customer-centric organizations on the planet. All About Value for the Customer. Segment Your Audience.

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Treat your Roadmap as a Compass

Ask Benny

Start from Vision and Strategy A roadmap must be connected to the company vision and product strategy. Before diving into the initiatives to be achieved, you must have a concrete vision and strategy. Hopefully you are also involved in shaping that strategy. Take your time. Try to define between three to five goals.

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Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Revulytics

What’s more, its communication not only identified the problem, it presented users with actions to take. Innovative companies like Under Armour recognize this, and are using customer communication channels like in-app messaging for risk management purposes. This is something a blast notification couldn’t accomplish.

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6 Key Hard Skills in Product Management

ProductPlan

Things like communication, time management, and focus.” Fortunately, smart product managers before you have done a lot of this work already and codified it into various product management strategies. Soft skills , however, are not directly pertinent to your job. ” — Ashok Bania, Director of Product Management, Headspace.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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How to Get a Job as a Product Manager

BrainStation Product Management

While there’s no one-size-fits-all strategy to landing this kind of role, there are strategies you can keep in mind to get you to that dream job. Across North America, PMs come from a variety of educational backgrounds, including degrees in communications, marketing, and engineering, among others.

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Top questions asked by entrepreneurs around the world?—?Part 1

Radical Product

Consequently, you can apply product tools (Vision, Strategy, Roadmap, Execution and Measurement) to any product you’re building, to create change more effectively. Trying to simply improve on metrics, whether or not they align with your vision and strategy, leads to a product disease we call “hypermetricemia”. The biggest symptom?

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Are you looking to elevate your CX support strategy? Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others.

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes. TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences.

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

But, in most cases, the core challenge isn’t your bosses or even your specific goals; it’s the fact that your company’s targets are disconnected from your customers’ needs. By driving your company’s “top-down” goals with a clear and well communicatedcustomer-up” product strategy! So how do we solve this problem?

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The Empowered Consumer

When it comes to working with the empowered consumer, AI has the power to help your business thrive by leveraging your own data to better understand your customers. Predicting the next CRM state, which can inform the strategy of future marketing communications. Predicting the next order based on prior purchase history.