Some Strategy Mistakes I’ve Made
The Product Coalition
APRIL 3, 2019
This is Part 3/18 in the series “How to Build an Innovative New Product or Company” on the topic of over-investing in the “4 Steps to Develop a Strategy” I was introduced to a medical device company recently. But they don’t yet have a strategy. A great strategy and path to market may well exist. Who is their customer?
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