Intercom, Inc.

APRIL 8, 2019

Do you recall the first time you participated in a group message in WhatsApp and you suddenly realized this was nigh-on impossible to achieve in your phone’s native SMS app? Here at Intercom, we’ve conducted research to identify the “aha” moments in our Messages product. Does discovering that value spark delight in users?

Product Research 188

Product Research Onboarding KPIs User Testing Research Software 188

The Product Guy

APRIL 9, 2019

Some fundamental principles I found helpful when starting this exercise, Keep it short and sweet so that you can quickly memorize the core message. The more I apply the strategy, the louder the message becomes. Make a list of the scope and the challenges to your product. About Eric Wang.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

The Product Coalition

APRIL 11, 2019

they are responsible for new features, product development and only they decide if users really need this or that feature (jk, they make customer development based decisions). product development by received information from the market? It seems like having product marketers is some kind of company’s development level indicator.

Product Marketing 69

Product Marketing Customer Experience Marketing KPI 69

StubHub

APRIL 11, 2019

between the new and old systems is a solution that gives developers flexibility and doesn’t come at the expense of performance. As StubHub continues its migration into the cloud, parts of our legacy system remain instrumental in fulfilling our essential day-to-day operations like customer orders. Creating an intermediary layer?—?or

Customer Experience 40

Customer Experience Data Visualization Messaging Software Engineering 40

Advertiser: Revenera

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue. Download the eBook now!

Messaging

Mixpanel

APRIL 12, 2019

When I was working as a stylist in the fashion industry, I started to develop an intuition for fashion trends. Next, they would send messages to those cohorts to further engage them. Intuition is defined as “immediate understanding, knowledge, or awareness, derived neither from perception nor from reasoning.”

Data Visualization 78

Data Visualization Information Reporting Tools User Testing 78

Alchemer Mobile

APRIL 11, 2019

Consider using surveys to gather feedback on a new feature, open-ended text fields to learn more about your customers’ engagement experiences, or proactively reach out with messages to encourage customers to engage. The insights you gather should inform your product roadmap and rally your development team around a single point: the customer.

Finance 203

Finance Feedback Software User Testing Data Visualization 203

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. He will discuss his experimentation with onboarding communications to lift trial conversions and cover: Developing a strategy around hypotheses to test.

User Testing

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

But what strategy do managers use to keep the customer and their key problems at the center of the product development process? Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. Every product manager has heard, “Keep the customer at the heart of everything you do".

User Friction

Advertiser: Revenera

Use In-App Messaging to Drive Unlicensed Users to Your Cart. Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue. You will learn how to: Identify unpaid users of your software.

Messaging

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.

Messaging

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Build a dynamic messaging strategy to improve your user journey. You'll come away having learned how to: Understand, measure, and act on Attitude, Intention, and Behavior.

Customer Feedback

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.

Product Strategy

Speaker: Greg Coticchia, CEO & Founder of ENTRA

On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? Use Product Management Today’s webinars to earn professional development hours! How can you plan when you are uncertain of what's next? How do you survive to fight the fight another day? Hunker down? Ride it out?

Product Management