Sat.May 18, 2019 - Fri.May 24, 2019

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Product Management is Simple, but Very, Very Hard

Mind the Product

At its core Product Management is about making choices between countless possibilities to deliver value to the end user while meeting organisational goals and constraints. Indeed, this is the single most difficult feat in product management. Back to product management. Mark Twain. Simple huh?

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5 Principles of Human-First Products

Gainsight

Products today reinforce and take advantage of our basest emotions—especially feelings of inadequacy and fear of missing out or being left behind. Products today don’t speak to our highest human nature. Technology-First Products. Software products today don’t fulfill this human-first standard. The 5 Principles.

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The recipe for developing your career as a product designer

Intercom, Inc.

Picture this: You’re a product designer with a handful of years on your career path. You’ve cut your teeth on a few big launches and earned your stripes as a solid “mid level” product designer. Developing your product design career as an individual contributor. Like many designers, you’re curious and ambitious.

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Onboarding Product Manager

The Product Guy

Guest Post by: Alin Baicoci (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Chris Butler]. To me it is more about stepping out the comfort zone and dealing with “The New”: new People, new Processes, new Products, new Culture, new Business models, new Communication ways. My first 30 days plan.

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Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. Analytics are there to answer important product questions, not just to collect data. He'll discuss: Why analytics are important for product managers.

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5 Ways Your Company May Be Misusing OKRs

The Product Coalition

OKRs are just containers for goals. They serve bad goals just as well as they do good goals. In fact, of all the management tools, OKRs are the easiest to misuse, overuse and abuse?—?many Objectives and Key Results are designed to convey goals?—? The goals are the benefits we expect to gain from these actions.

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The Product Leadership Career Ladder

Mironov Consulting

In addition to my formal coaching of product leaders (Directors, VPs and CPOs who directly manage teams of product managers), I talk with lots of senior individual contributors about the risks and challenges of moving “up the ladder” into product leadership roles. What does a product leader actually do?

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.

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Identify Assumptions, Hypothesize Quickly: Generating Useful Feedback to Improve Your Product

Speaker: Scott Sehlhorst - President of Tyner Blain, Product Management and Strategy Consultant

What we build are features, intended to add value for our customers and advance our company's financial goals. We will look at how product managers shape the approach to building valuable products, and how to identify what is important to measure, avoiding vanity metrics and creating useful feedback to improve your product as you develop it.

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Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. But do you have a strategy?

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

Have you ever had internal financial goals handed down to you that seem nearly impossible to meet? And have you ever had your boss tell you to just “make those goals happen,” even in the absence of any clear plan that might allow you to do just that? Align your company’s strategic goals to your customers’ unmet needs.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

How can a Product team find that next big idea? It turns out that even ordinary product teams can discover extraordinary ideas. By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. This is an exclusive session you don't want to miss!

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The Path to Becoming a Better Product Manager

You can’t become an outstanding product manager overnight, but becoming one is almost always obtainable – this article by ProdPad’s Wes Galliher will help you understand your goal, and help you take incremental steps to improve in order to get there.

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How Product Teams Can Leverage Community

Speaker: Scott Baldwin of ProductBoard

Product managers and community managers share a common goal: to deliver value to their users. Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster.

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How to Evaluate and Implement Customer Feedback Into Your Product Roadmap

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

It can be a real challenge to collect, manage, and understand feedback from customers. Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product. How to manage customer feedback and utilize it. How do you know who to listen to?

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. The goal may sound simple, but it’s hard to do. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

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Social Collaborative Management: Harnessing the Power of the Many

Speaker: Peter Taylor, Speaker & Author of The Lazy Project Manager

When people come together to work towards a common goal and purpose, they rely on a social system of communication and collaboration in order to succeed. Social Collaborative Management is a non-traditional way of organising these endeavours and managing performance and progress.

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? The tricky part is, very few users reliably act the same way every time they use your product. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

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An Adult Conversation About Estimates

Speaker: Beekey Cheung, Software Consultant, Professor Beekums, LLC

Most of our development teams hate providing estimates and many managers are starting to view them as unnecessary. In this talk, Beekey will cover: How to have productive conversations about estimates, goals, and commitments with stakeholders to get alignment and ultimately deliver better products.

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A Simple Framework for Complex User Goals

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo, as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.