The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

JULY 11, 2019

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Michael: Most people listening probably think of HubSpot as this inbound marketing company.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

Intercom, Inc.

JULY 10, 2019

As a business grows, so does the number of inbound conversations they receive, often exceeding their real-time capacity to support. As your business scales, automatically triaging inbound conversations is a key piece of the puzzle. Our two brand new workflows – SLAs and workload management – will help you do exactly that.

Branding 149

Branding Reporting Tools Inbound Customer Experience 149

Userzoom

JULY 9, 2019

Their aim was to increase submissions on their forms, and by making this small change they certainly managed it – by a huge 52%. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form.

User Testing 113

User Testing Product Research Research Software Testing 113

Advertiser: ZoomInfo

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.

Outbound

Userzoom

JULY 9, 2019

Their aim was to increase submissions on their forms, and by making this small change they certainly managed it – by a huge 52%. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form.

User Testing 100

User Testing Product Research Research Software Testing 100