branding-marketing 
UX Studio: Product Management
NOVEMBER 20, 2019
The concepts of color psychology can be applied in user experience design as well as marketing. When marketing your business, it is necessary to know who your target audience is, in order to tailor your marketing efforts accordingly. Color is also the easiest element to remember when it comes to encountering new things.
Mind the Product
NOVEMBER 19, 2019
The assumption part is usually the customer’s (or market’s) response to the product change that you are planning to execute. In 2014, I joined Tapzo to build and grow a mobile app that enabled consumers to chat with a brand and get their issues resolved. Onboarding brands took way longer than we anticipated.
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Alchemer Mobile
NOVEMBER 21, 2019
But ask yourself: How do people discover your brand? Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. It was always seen as a bottom-of-the-funnel priority.
The Product Coalition
NOVEMBER 21, 2019
Influencers are, of course, worried that their means of income would be affected as the Brands will not be able to verify how many likes a particular post has received. The influencer market has boomed in the last few years and is anticipated to grow to a $6.5bn industry by 2020.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. The best customer experiences go beyond the sale.
The Product Coalition
NOVEMBER 19, 2019
You’ll also be meeting people from other disciplines, like Software Development, Product Marketing , Operations, etc. There are certain problems that have already been solved by bigger companies like brand-recognition and Product-Market fit. If you’re a brand new PM it’s useful to work on these sorts of challenges.
280 Group
NOVEMBER 18, 2019
As product managers, we’re constantly watching new and old products, and the marketing associated with them, to find examples for our training and materials that we can use to exemplify good, or not so good, practices in product management. Brand promise broken. A bit of background. Suitcases packed. It’s not me, it’s you.
Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections
Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. Brands that connect with customers on a personal, emotional level will be more successful than others. 10 Ways to Humanize Your Brand. 10 Ways to Humanize Your Brand.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.
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Multichannel and omnichannel marketing are not the same. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. A roadmap for those who want to transition from multichannel to omnichannel marketing.
Advertiser: Vanilla Forums
What is most important when interacting with a brand, and what is the ideal experience they’re looking for? Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand.
Speaker: Brittney Gwynn, former Director of Product, Simple Health
Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
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