Sat.Dec 07, 2019 - Fri.Dec 13, 2019

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Should Product Managers build mission-driven products?

BrainMates

More and more companies and brands are defining their purpose and using it as a guide to how they do business. For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff.

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Haters, Our Product is Physical and Digital by Sophie Deen

Mind the Product

In creating a cartoon – Detective Dot – and trying to get this story published she underwent a journey in product management. Sophie describes herself as a reactive product manager, having simply reacted to things as they happened rather than attempting to follow a specific roadmap. Sometimes, the brand is the product.

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From Dogs to Decision Making: 5 Minutes With 3 Product People

Mind the Product

She’s worked for some great brands including, Amazon, LoveFilm, TUI, M&S, Department of Health, Compare The Market and more. So, what is it about product management that makes this product pro tick? What parts of your character and personality scream product manager? The chaos in my head? It’s a heap of fun!

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Join the Product Coalition European Tour

The Product Coalition

Check out the locations and dates above and please get in touch… If you’re keen to sponsor this tour , to get your brand in front of everyone I meet, and every asset I create on this tour (or part of it)… Videos, Youtube Live, Podcasts, Meetups, Slack, Newsletters (but not the Medium publication).

Travel 78
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Customer Perceptions of the Community Experience

Speaker: Mike Ellis, Vanilla Forums Marketing Manager

In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.

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Join the Product Coalition European Tour

The Product Coalition

Check out the locations and dates above and please get in touch… If you’re keen to sponsor this tour , to get your brand in front of everyone I meet, and every asset I create on this tour (or part of it)… Videos, Youtube Live, Podcasts, Meetups, Slack, Newsletters (but not the Medium publication).

Travel 78
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Amplify 2019 Highlights

Amplitude

Yuan, founder and CEO of Zoom; Dr. Theresa Johson, product manager at Airbnb; and Adam Nash, VP of Product & Growth at Dropbox. Next up is @drjohnsonvc of @Airbnb talking product management. We also had Juice Shop create Amplify branded drinks exclusively for the event (because who doesn’t love juice). The people.

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How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. The better you can manage expectations related to being “wrong," the better for everyone. This leads us to three obvious conclusions: You need multiple roadmaps.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. In this webinar, Bhavana Angadi, Senior Product Manager at Hopscotch, will teach you: The right ways to communicate with your customer.

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Research Report: The State of Community Management

In short, a well-maintained community will provide immense brand value and elevate the customer experience. In collaboration with the Community Roundtable, we have provided you with a comprehensive summary of The State of Community Management 2020, including an assessment of three key findings: Advanced Communities Create Generative Value.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. The best customer experiences go beyond the sale.