management-branding 
Alchemer Mobile
APRIL 22, 2021
Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home. Below is a summary of our research specifically on Business Services apps.
The Accidental Product Manager
APRIL 19, 2021
If there is one job that most product managers would not want to have these days, it would to be a product manager for an independent book store. However, independent bookstores are still in business and it’s because of what their product managers have done that they are still around. Dealing With The Problem Of Amazon.
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Intercom, Inc.
APRIL 22, 2021
After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. Write a draft, talk through it with your peers, your manager and other staff engineers – and don’t forget to ask for feedback.
BrainMates
APRIL 19, 2021
As the world reopens, many wonder what is in store for the future of Product Management. Joining Brainmates Asks this week we have four heavy weights in the industry: Jason Prowd, Director of Product Management at Morningstar. Product management as discipline can still be quite Eurocentric and quite male-dominated….we
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.
BrainMates
APRIL 19, 2021
As the world reopens, many wonder what is in store for the future of Product Management. Joining Brainmates Asks this week we have four heavy weights in the industry: Jason Prowd, Director of Product Management at Morningstar. Product management as discipline can still be quite Eurocentric and quite male-dominated….we
Innovatemap
APRIL 23, 2021
We are experts in digital product research, branding, marketing and design, so we are naturally marketing people, too. Today Sara Napierkowski, Innovatemap Senior Growth & Operations Manager, shares what it means to “get product,” and why that skill-set is so important for innovators looking to achieve product-led growth.
Speaker: Nils Davis, Principal, NPD Associates
Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. The better you can manage expectations related to being “wrong," the better for everyone. This leads us to three obvious conclusions: You need multiple roadmaps.
Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket
If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. In this webinar, Bhavana Angadi, Senior Product Manager at Hopscotch, will teach you: The right ways to communicate with your customer.
Advertiser: Vanilla Forums
In short, a well-maintained community will provide immense brand value and elevate the customer experience. In collaboration with the Community Roundtable, we have provided you with a comprehensive summary of The State of Community Management 2020, including an assessment of three key findings: Advanced Communities Create Generative Value.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. The best customer experiences go beyond the sale.
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