Sat.Jul 17, 2021 - Fri.Jul 23, 2021

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The key to making product analytics work in enterprise-level organisations

Mixpanel

Human37 helps you define, design, implement and activate your tailored and future-proof customer data strategy. In organisations with bigger IT departments, the practice of developing the product, strategy, operations and the processes and multi-disciplinary teams involved is often referred to as DevOps. . But they’re still there.

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Feature Adoption 101: What Is It And How To Increase It

Userpilot

Tracking feature adoption helps drive your adoption strategy by focusing on what is needed: feature discovery or engagement. Before looking to improve feature adoption, focus on accessibility, usability, and feasibility part of it, then move on to testing different tactics. Analyze feature adoption rates and test engagement methods.

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Experimentation isn’t an add-on: Why you need a strong A/B testing solution in your data stack

Mixpanel

After all, getting firm data on where any sticking points exist in your product is the first step to A/B testing improvements. That means reaching for a leading A/B testing tool instead of opting for a feature-light “suite trap” add-on to your analytics. 1 Easy access to A/B features and data can create a culture of testing.

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8 Proven Ways To Increase User Engagement In-App For SaaS

Userpilot

Evaluating your user engagement strategy is vital whenever you notice an increase in your churn rate within a given period of time. 8 tip to increase user engagement: Continuously test and improve. Continuous testing of different in-app engagement types, messages, and content will help you find the sweet spot for your users.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. Aarushi Kansal, AI leader, is here to explore ongoing testing and evaluation strategies tailored specifically for LLM-based applications. This often ends up involving meticulous adjustments to prompts.

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6 Ways to Collect Product Feedback from Web Customers

Usersnap

Depending on the situation – scenario 1 (no feedback) or scenario 2 (too much feedback) – you should set different goals and use separate strategies in reaching that goal. Evaluating, testing, and collecting customer feedback is relevant in every development step. Usability tests. Usability Tests. ? ? ? ?

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How to Avoid Flaky Tests?

Modus Create

Google’s QA team defines a flaky test as a test that exhibits both a passing and a failing result with the same code. So, let’s look at some common situations where a test could be flaky and provide possible fixes. We’ll often use Cypress , a popular web testing library to solve this problem. . .”

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Performance Indicators: Detailed explaination of key indicators including CPU/GPU performance, FPS, Jank & Stutter with strategies for tangible performance enhancements. PerfDogService: Insight into PerfDogService, a testing component of PerfDog that can be used for larger and complex testing scenarios.

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Process, Product, and Profitability: Everything You Need to Know

Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting

Companies have accomplished this through usability testing and real-time qualitative feedback from customers. However, most businesses struggle with formidable user testing and feedback processes. Agile practices in strategy and process. They will reveal trade secrets on: Turning customer feedback into actionable insights.

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Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. He will discuss his experimentation with onboarding communications to lift trial conversions and cover: Developing a strategy around hypotheses to test.

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Building a Culture of Experimentation: Using Continuous Development for Faster & Safer Product Releases

Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on. Testing in production –– why it’s important, and the many ways you can deploy your features safely and efficiently.

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How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy. The right tools for successful user testing. The benefits of user acceptance testing. In this webinar, you'll learn: How to define your MVP application.

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The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

We need to know what to prototype and when, who to test our prototypes with, and how to conduct those tests in a way to get reliable feedback. In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time. But as with most discovery skills, prototyping is a skill that needs to be developed.

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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How to Utilize Product Experimentation and Make it Really Matter In Your Organization

Speaker: Oji Udezue, Former VP of Product at Calendly, Ezinne Udezue, VP of Product at Procore Technologies, and Tami Reiss, SVP Product Strategy + CPO in Residence at Produx Labs

We are in a constant cycle of testing and learning; however, we must ask ourselves if we are doing it effectively. As product managers, we often approach things as hypotheses. How do you successfully note, understand, and avoid the common pitfalls during experimentation? November 11, 2020 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

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Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

To get there, you need to commit to a vital blend of market research, strategy, and user testing. You'll learn how to: Use customer testing to understand your product experiences. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? And more!

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

This presentation will dive into how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and meantime to validate insights accelerating your lead time from idea to cash.

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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. How product data can optimize your subscription and loyalty models.