Sat.Aug 14, 2021 - Fri.Aug 20, 2021

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Creating Governance Around Your In-Product User Guide Experiences, Part III: How to Use Your Product to Master Your In-Product User Guide Experience

Gainsight

When it comes time to execute your product engagement strategy, you may feel like you’re caught under a pile of responsibilities. Here are a few tips for using reminder guides to get the most out of different engagement strategies: Product Adoption Plays. Jump-start your product growth strategy. Promote content.

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10 Customer Engagement Metrics Every SaaS Should Track To Measure Engagement

Userpilot

Measure engagement by acquisition channel to optimize your acquisition strategy and focus on the one with the most engaged users. By doing this, you'll know what channels bring you the best users, and be able to optimize your acquisition strategy. Measure engagement by feature usage to understand what brings the most value.

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4 Ways To Measure Customer Engagement In SaaS That Will Help Improve Retention, Expansion, and Advocacy

Userpilot

Tracking engagement can tell you if your customer engagement strategy is working or not. Engagement metrics provide insights into specific user actions that might indicate their changing needs within your product and inform your customer engagement strategy. Improve account expansion. Zoom uses add-ons for account expansion.

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User Analytics for SaaS – The Ultimate Guide to Behavioural Analytics

Userpilot

User analytics for SaaS is important for building better products, adopting more effective marketing strategies, streamlining your ad expenditure, and boosting retention rate. It’ll also help you find the issues users are facing so that you can enhance your UI/UX design or perform product iterations accordingly. Userpilot).

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.

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What Is The Customer Engagement Score? How To Measure, Calculate, and Use It To Improve SaaS Engagement

Userpilot

It’s a user engagement metric at the core of your engagement strategy. Adopting an omnichannel customer engagement strategy for your SaaS ensures that the messaging and service between the brand and its customers is more seamless. Here are some engagement strategies that can be useful to nurture users and increase engagement: 1.

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User Activation SaaS: The Ultimate Guide For Measuring and Improving Activation

Userpilot

Here are some of the best strategies to improve user activation. Hence, you require a strategy to engage with users outside the app and bring them back. And a contextual email marketing strategy is all you need. How to improve your activation. Product experiences are the most efficient way to improve your activation rate.

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Beyond the Findings: The Case for UX Research in Digital Transformation

Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance

People often think of UX Research as a highly tactical approach to improving the usability or visual appeal of a website or digital product. While good UX research will certainly validate and provide tactical improvements to an existing design, using it for validation alone would be like using your iPhone solely to tell time!

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Are you looking to elevate your CX support strategy? With the numerous changes in the market, it is critical that your CX strategy can evolve and better support your customers regardless of where they are in their journey.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned?

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand.