customer-communications-product-marketing 
Innovatemap
SEPTEMBER 1, 2021
Landing funding when a product is already developed and being used by customers begs the question: how can digital product improvements be made without slowing down business? This often requires a partner to come in from the side and build upon the solution without disrupting the product core. Add Product Knowledge.
Product Talk
SEPTEMBER 1, 2021
If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature. Her continuous discovery journey hasn’t just been about interviewing customers or prototyping to test assumptions. Prospects kept asking for a customer-journey-builder feature that Airship didn’t have.
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Userpilot
AUGUST 31, 2021
What, how, and where you communicate the latest changes for your SaaS can be a massive source of user engagement. That's where using a release notes template can help you consistently show your users how to get more value out of your product. So why are product release notes important? What are release notes?
Userpilot
SEPTEMBER 1, 2021
Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Modus Create
AUGUST 31, 2021
Product road mapping? You can set due dates, create checklist items, and communicate with your team through comments. 200+ Trello integrations (or power-ups, as Trello calls them) allow you to add sophisticated features such as timeline, time tracking, and custom fields to Trello boards and connect with other popular SaaS products.
Intercom, Inc.
SEPTEMBER 2, 2021
At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Product management goes beyond product development; it involves nurturing a cohesive team. Establishing effective communication channels with team members and stakeholders can be a daunting task. Collaborating with cross-functional teams can be overwhelming, particularly when objectives diverge.
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Customer feedback is a crucial element of every product-led growth company: it helps product managers prioritize, build, and sustain their products while working towards business growth. Customer feedback by product lifecycle. “Feedback is the breakfast of champions.” - Rick Tate.
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. In this webinar you will learn: Why Product Management should create the initial “Product Message".
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
Advertiser: Data Robot
When it comes to working with the empowered consumer, AI has the power to help your business thrive by leveraging your own data to better understand your customers. Predicting the next CRM state, which can inform the strategy of future marketing communications. Predicting the next order based on prior purchase history.
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