Sat.Jul 23, 2022 - Fri.Jul 29, 2022

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Product Lifecycle Marketing 101: What Is It, the 5 Stages, and Marketing Strategies for Each Stage

Userpilot

Marketing efforts in the development stage should focus on collecting user feedback to validate and refine your product idea. In the introduction stage, marketing efforts should aim to create a unique brand identity and generate a buzz that attracts new users. Build buzz by enabling customers to test or try out your product.

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Active vs Passive Customer Feedback: Which is Better for SaaS?

Userpilot

Customer feedback is the data you collect on customers’ evaluation of your product/services. Feedback is essential for SaaS companies because it helps product teams improve the user experience. Both active and passive approaches give you valuable insights, and you need them to balance your customer feedback strategy.

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Machine Learning (ML) Demystified: What Do You Need to Know About it?

The Product Coalition

According to him, the chief purpose of ML was to simplify and automate operations that granted computers their ability to learn without explicit programming and improve the overall user experience. ML delivers a unique experience to users and at the same time empowers businesses with actionable data and insights.

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Customer Loyalty For SaaS- Everything You Need to Know

Userpilot

Companies that are proactive about customer loyalty will eventually build a pool of die-hard fans. These customers will be committed to the brand and not easily swayed by availability, price, or any juicy offer from competitors. Account expansion is easier with existing customers than with new users.

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Building a Culture of Experimentation: Using Continuous Development for Faster & Safer Product Releases

Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on. Testing in production –– why it’s important, and the many ways you can deploy your features safely and efficiently.

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Overcoming Customer Onboarding Challenges in SaaS: Your Go-To Guide

Userpilot

Customer onboarding challenges are something every SaaS owner or product manager will face at some stage of their career. In this simple guide, we’re going to start by exploring the most common customer onboarding challenges faced throughout the industry… And break down the tactics you can use to tackle them.

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How to Collect Qualitative Feedback in SaaS

Userpilot

While some product managers focus solely on quantitative data, one can argue that qualitative data is just as important because it reveals what customers feel about a SaaS product. So let’s dive into qualitative feedback and learn what it’s all about and how you can use it to grow your business and improve customer engagement.