INDUSTRY INSIGHTS YOUR PEERS ARE READING
By Ellen Gottesdiener – I usually find a diversity of opinion when I ask anyone within an organization what their products are. This is true for product companies whose primary source of revenue is their product and for companies who use products internally to run their business. MORE
What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability test, a focus group, Customer Validation , or another form of user research, finding and recruiting quality participants makes a world of difference to the quality of your feedback. MORE
We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. The Director of Betabound, Brad Day, wrote about the history of beta. MORE
Technology isn’t the only thing that’s evolving. Customer expectations for product functionality – and how quickly issues are resolved when they don’t meet expectations – have increased considerably in the past 20 years. MORE
This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product. MORE
What are beta program metrics exactly? Which ones are important? Why do I need them? These are the types of questions that suddenly pop into the minds of product and program managers when an executive team comes looking for Key Performance Indicators (KPIs). MORE
When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. Understandably so – a buggy product in a competitive marketplace is kryptonite to a successful launch. MORE
Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Proceeds from the investment will be used to further accelerate the rapid growth of the Company’s SaaS and managed services offerings. Michael Ulliman, a Principal at Argentum, will join Centercode’s Board of Directors in connection with the investment. MORE
Software testing teams often find themselves sacrificing quality for speed when it comes to getting updates out on time. Over the last couple of weeks, we’ve explored how professionals are using customer testing to scale their resources and manpower within continuous delivery. MORE
Recently companies have raised their focus on why customer success matters and how to delight increasingly demanding customers. At its core, creating happy customers requires happy employees—the front-line people who interact continually with customers. MORE
Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. MORE
Beta testing is much more than a box to check off on a list. While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process. MORE
Last month, Coding Sans shared the insights of almost 700 tech survey respondents in their 2019 State of Software Development report. The wonderful nuggets of information in the report shed light on the challenges involved with modern software development. MORE
You know that classic movie scene where a new kid walks into a classroom and everyone turns to stare? That kid is Google, and the classroom is the gaming industry. MORE
When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall. MORE
Hundreds of professionals from over 350 companies participated in the 2018 Customer Validation Industry Survey (thanks!). Of those respondents, nearly 50% of those managing customer testing programs were product managers. MORE
If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products. MORE
by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value? MORE
Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Any time you talk directly with your market, it reveals incredible insights. MORE
Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them. MORE
Seeing the risks and rewards of emerging technology unfold is part of what makes the tech industry so exciting to follow. And since CES 2019, one of the biggest nail biters is the race to get the folding smartphone into the hands of consumers. MORE
Apps are both readily accessible and everywhere. Go into a grocery store, a mall, a transit station, and you’ll see apps for everything from shopping to parking to public transportation. MORE
Imagine building a birdhouse out of a 100 lb block of wood with only a set of instructions and a handsaw. Too easy? How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook. MORE
Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. For one, there is no “one size fits all” formula that works for every product, every company, or every customer. MORE
Whether it’s the rise of AI, CI/CD, or DevOps, the lines between testing and development are blurring. But as testing methodologies evolve and bleed into development, professional testers are questioning how this evolution will affect their role in product development. MORE
The spread of talent within the Customer Validation industry makes for brilliant conversations. These gatherings are rare, but each one offers incredible insights into both the state of Beta Testing and the professionals leading the charge. MORE
My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta Testing Program commercial. During the game, the online retail giant unveiled the mystery behind its cryptic teasers to millions of viewers. MORE
Digital transformation impacts almost everything, so the demand for product management continues to increase – every day. MORE
On an intuitive level, company leaders understand the necessity of Customer Validation. But actually proving the worth of a customer testing program can be a challenge. MORE
The results of the 2018 Customer Validation Industry Survey backed up what we already knew: time is a precious commodity that test managers don’t have a lot of. Responses from over 300 companies showed how and where today’s testing professionals are spending their time. MORE
Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? What should you tackle in-house, and what should you outsource? How you involve real users in beta testing? MORE
Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research? MORE
Our customers love our Customer Success team – and for good reason! They’re your first responders, trainers, coaches, and cheerleaders when it comes to using the Centercode Platform and the Customer Validation framework. MORE
It’s clear that continuous delivery and Agile are the way of the future for software development. The problem is that while dev teams have managed to keep up with the demand so far, software testing teams are struggling to maintain output quality. MORE
Centercode
JULY 16, 2019
When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. Understandably so – a buggy product in a competitive marketplace is kryptonite to a successful launch.
Centercode
JUNE 11, 2019
If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products.
Centercode
JULY 2, 2019
What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability test, a focus group, Customer Validation , or another form of user research, finding and recruiting quality participants makes a world of difference to the quality of your feedback.
Centercode
JULY 9, 2019
Technology isn’t the only thing that’s evolving. Customer expectations for product functionality – and how quickly issues are resolved when they don’t meet expectations – have increased considerably in the past 20 years.
Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa
If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.
Centercode
MARCH 27, 2019
You know that classic movie scene where a new kid walks into a classroom and everyone turns to stare? That kid is Google, and the classroom is the gaming industry.
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Centercode
MARCH 20, 2019
When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall.
Centercode
JUNE 4, 2019
Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research?
Centercode
JUNE 18, 2019
Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Any time you talk directly with your market, it reveals incredible insights.
Centercode
MARCH 12, 2019
Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them.
Speaker: Nima Gardideh, CTO, Pearmill
Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.
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Centercode
MAY 21, 2019
It’s clear that continuous delivery and Agile are the way of the future for software development. The problem is that while dev teams have managed to keep up with the demand so far, software testing teams are struggling to maintain output quality.
Centercode
APRIL 9, 2019
We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. The Director of Betabound, Brad Day, wrote about the history of beta.
Centercode
MAY 29, 2019
Software testing teams often find themselves sacrificing quality for speed when it comes to getting updates out on time. Over the last couple of weeks, we’ve explored how professionals are using customer testing to scale their resources and manpower within continuous delivery.
Centercode
MAY 14, 2019
Seeing the risks and rewards of emerging technology unfold is part of what makes the tech industry so exciting to follow. And since CES 2019, one of the biggest nail biters is the race to get the folding smartphone into the hands of consumers.
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.
Centercode
JUNE 26, 2019
Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.
Centercode
MARCH 5, 2019
Apps are both readily accessible and everywhere. Go into a grocery store, a mall, a transit station, and you’ll see apps for everything from shopping to parking to public transportation.
Centercode
APRIL 16, 2019
What are beta program metrics exactly? Which ones are important? Why do I need them? These are the types of questions that suddenly pop into the minds of product and program managers when an executive team comes looking for Key Performance Indicators (KPIs).
Centercode
APRIL 30, 2019
Beta testing is much more than a box to check off on a list. While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
Centercode
APRIL 11, 2019
Whether it’s the rise of AI, CI/CD, or DevOps, the lines between testing and development are blurring. But as testing methodologies evolve and bleed into development, professional testers are questioning how this evolution will affect their role in product development.
Centercode
MAY 7, 2019
Last month, Coding Sans shared the insights of almost 700 tech survey respondents in their 2019 State of Software Development report. The wonderful nuggets of information in the report shed light on the challenges involved with modern software development.
Centercode
FEBRUARY 12, 2019
The spread of talent within the Customer Validation industry makes for brilliant conversations. These gatherings are rare, but each one offers incredible insights into both the state of Beta Testing and the professionals leading the charge.
Centercode
FEBRUARY 20, 2019
Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. For one, there is no “one size fits all” formula that works for every product, every company, or every customer.
Speaker: Brittney Gwynn, former Director of Product, Simple Health
If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.
Centercode
FEBRUARY 26, 2019
Imagine building a birdhouse out of a 100 lb block of wood with only a set of instructions and a handsaw. Too easy? How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook.
Centercode
JANUARY 22, 2019
The results of the 2018 Customer Validation Industry Survey backed up what we already knew: time is a precious commodity that test managers don’t have a lot of. Responses from over 300 companies showed how and where today’s testing professionals are spending their time.
Centercode
JANUARY 28, 2019
On an intuitive level, company leaders understand the necessity of Customer Validation. But actually proving the worth of a customer testing program can be a challenge.
Centercode
JUNE 26, 2019
Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Proceeds from the investment will be used to further accelerate the rapid growth of the Company’s SaaS and managed services offerings. Michael Ulliman, a Principal at Argentum, will join Centercode’s Board of Directors in connection with the investment.
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.
Centercode
FEBRUARY 5, 2019
My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta Testing Program commercial. During the game, the online retail giant unveiled the mystery behind its cryptic teasers to millions of viewers.
Centercode
JANUARY 15, 2019
Hundreds of professionals from over 350 companies participated in the 2018 Customer Validation Industry Survey (thanks!). Of those respondents, nearly 50% of those managing customer testing programs were product managers.
Centercode
APRIL 23, 2019
Our customers love our Customer Success team – and for good reason! They’re your first responders, trainers, coaches, and cheerleaders when it comes to using the Centercode Platform and the Customer Validation framework.
Lead on Purpose
JULY 2, 2019
Recently companies have raised their focus on why customer success matters and how to delight increasingly demanding customers. At its core, creating happy customers requires happy employees—the front-line people who interact continually with customers.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Product Management Unpacked
JULY 11, 2019
Digital transformation impacts almost everything, so the demand for product management continues to increase – every day.
bpma ProductHub
JULY 11, 2019
by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value?
bpma ProductHub
JULY 8, 2019
By Ellen Gottesdiener – I usually find a diversity of opinion when I ask anyone within an organization what their products are. This is true for product companies whose primary source of revenue is their product and for companies who use products internally to run their business.
280 Group
JUNE 18, 2019
This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product.
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.
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