Expert insights. Personalized for you.
Throughout the month, we’ve been looking at best practices for writing surveys — from avoiding psychological biases to tips for keeping your data squeaky clean. This week, we decided to ask our Customer Validation Managed Testing Services Team to weigh in. MORE
On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+ …surprising no one. Disney is, after all, just one name on a long list of media production outlets to jump into the stream of on-demand media. MORE
Feeling the distance? We feel it, too. In light of the Covid-19 pandemic, we Centercoders have packed up our desks and taken shelter at home as we, like the rest of the world, ride out these bizarre times. While we are and have always been fully equipped to take our show “on the road,” the transition from a lively and bustling open office to our homes has taken some getting used to. But the Centercode Team is nothing if not adaptable. MORE
Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling. MORE
What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability test, a focus group, Customer Validation , or another form of user research, finding and recruiting quality participants makes a world of difference to the quality of your feedback. MORE
We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. The Director of Betabound, Brad Day, wrote about the history of beta. MORE
It’s hard to figure out which data to present to your stakeholders. It’s even harder when you’re sharing the results from your Customer Validation (CV) tests, which return lots of valuable product information and customer insights. MORE
Your feedback forms , surveys , and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success. MORE
Laguna Hills, CA. Centercode, the leader in Customer Validation Software-as-a-Service (SaaS) solutions, today announced its upcoming free three-day virtual Delta ’20 conference April 7-9, 2020. MORE
What are beta program metrics exactly? Which ones are important? Why do I need them? These are the types of questions that suddenly pop into the minds of product and program managers when an executive team comes looking for Key Performance Indicators (KPIs). MORE
What makes an ideal tester ? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor? MORE
It’s back — and this time, it’s exclusively online! We’re excited to announce the Virtual Customer Validation Conference , happening on April 7 – 9, 2020. MORE
As a research analyst for Centercode, the best part of my job is using data and research practices to uncover insights on the Customer Validation industry. MORE
Beta testing is much more than a box to check off on a list. While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process. MORE
You know that classic movie scene where a new kid walks into a classroom and everyone turns to stare? That kid is Google, and the classroom is the gaming industry. MORE
Our latest case study looks at how the Centercode Platform helped Tableau Software, the world-class data analytics company, increase their beta team’s productivity by 100%. Tableau enables people to easily visualize, analyze, and make sense of data across disparate sources. MORE
When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall. MORE
Pop quiz: does the state of your product impact tester engagement during Customer Validation projects? As you’ve probably guessed from the title of this blog post, the answer is “absolutely.” MORE
Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home. MORE
If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products. MORE
A report from the Centercode Research Team found more evidence linking to challenges we as Customer Validation (CV) professionals already know — it takes too much time to get useful feedback. Whether it’s the quality, the lack of coverage, low volume, or simply the effort it demands, more than half of CV professionals reported issues with managing feedback. The reason? There isn’t always a single cause, but what it mostly comes down to are time sinks. MORE
Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language. MORE
Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them. MORE
Seeing the risks and rewards of emerging technology unfold is part of what makes the tech industry so exciting to follow. And since CES 2019, one of the biggest nail biters is the race to get the folding smartphone into the hands of consumers. MORE
Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that will yield meaningful product insights, like “ What issues are you encountering? ” and “ What do you like most about the product? MORE
Apps are both readily accessible and everywhere. Go into a grocery store, a mall, a transit station, and you’ll see apps for everything from shopping to parking to public transportation. MORE
5G, AI, self-driving cars — in no time at all, we’ll be looking back and saying, “Oh, those old things?” MORE
Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics , and you’re following best practices for a comprehensive and approachable communication strategy. MORE
‘Tis the season for gratitude. With Thanksgiving coming, we’re feeling especially grateful to work with you guys — the best customers, collaborators, contributors, and testers in the world! MORE
Surprises? Never. When it comes to scheduling, we always know exactly when our releases are going into delta. We’re never caught off guard by unexpected critical issues. Our releases roll out continuously, without disruption, just like clockwork. MORE
Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? What should you tackle in-house, and what should you outsource? How you involve real users in beta testing? MORE
Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research? MORE
Maintaining tester engagement is one of the most persistent challenges facing today’s Customer Validation (CV) professionals. More than half of professionals are having issues securing useful feedback. In connection to this, half also reported challenges when it comes to tester communication. MORE
Centercode
APRIL 2, 2020
It’s been three weeks since Centercoders left HQ and started working remote — but who knows what time means anymore, right? We’re slowly adapting to the circumstances of this global experience, both as a company and as individual team members.
Centercode
MARCH 10, 2020
Your feedback forms , surveys , and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success.
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Centercode
MARCH 4, 2020
Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics , and you’re following best practices for a comprehensive and approachable communication strategy.
Centercode
MARCH 18, 2020
Pop quiz: does the state of your product impact tester engagement during Customer Validation projects? As you’ve probably guessed from the title of this blog post, the answer is “absolutely.”
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.
Centercode
JANUARY 16, 2020
5G, AI, self-driving cars — in no time at all, we’ll be looking back and saying, “Oh, those old things?”
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Centercode
MARCH 24, 2020
Feeling the distance? We feel it, too. In light of the Covid-19 pandemic, we Centercoders have packed up our desks and taken shelter at home as we, like the rest of the world, ride out these bizarre times. While we are and have always been fully equipped to take our show “on the road,” the transition from a lively and bustling open office to our homes has taken some getting used to. But the Centercode Team is nothing if not adaptable.
Centercode
NOVEMBER 27, 2019
‘Tis the season for gratitude. With Thanksgiving coming, we’re feeling especially grateful to work with you guys — the best customers, collaborators, contributors, and testers in the world!
Centercode
JULY 17, 2019
Our latest case study looks at how the Centercode Platform helped Tableau Software, the world-class data analytics company, increase their beta team’s productivity by 100%. Tableau enables people to easily visualize, analyze, and make sense of data across disparate sources.
Centercode
AUGUST 8, 2019
Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling.
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, April Dunford is going to arm you with the tools you need to master positioning.
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Centercode
DECEMBER 11, 2019
Surprises? Never. When it comes to scheduling, we always know exactly when our releases are going into delta. We’re never caught off guard by unexpected critical issues. Our releases roll out continuously, without disruption, just like clockwork.
Centercode
FEBRUARY 27, 2020
Maintaining tester engagement is one of the most persistent challenges facing today’s Customer Validation (CV) professionals. More than half of professionals are having issues securing useful feedback. In connection to this, half also reported challenges when it comes to tester communication.
Centercode
JANUARY 29, 2020
As a research analyst for Centercode, the best part of my job is using data and research practices to uncover insights on the Customer Validation industry.
Centercode
NOVEMBER 20, 2019
Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home.
Advertiser: UserTesting
Product teams must increase their exposure hours with customers—seeing and hearing them. Human insights and the design thinking framework can be applied to your development cycle to help you build better products and experiences for your customers.
Centercode
OCTOBER 29, 2019
It’s back — and this time, it’s exclusively online! We’re excited to announce the Virtual Customer Validation Conference , happening on April 7 – 9, 2020.
Centercode
OCTOBER 22, 2019
Throughout the month, we’ve been looking at best practices for writing surveys — from avoiding psychological biases to tips for keeping your data squeaky clean. This week, we decided to ask our Customer Validation Managed Testing Services Team to weigh in.
Centercode
JUNE 11, 2019
If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products.
Centercode
NOVEMBER 5, 2019
Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that will yield meaningful product insights, like “ What issues are you encountering? ” and “ What do you like most about the product?
Advertisement
Many teams, as a logical first step, choose to build their own analytics with the help of UI components. But eventually you’ll find that doing it yourself and at scale has hidden costs. Consider these 10 factors when deciding whether you should build analytics features with UI components.
Centercode
MARCH 27, 2019
You know that classic movie scene where a new kid walks into a classroom and everyone turns to stare? That kid is Google, and the classroom is the gaming industry.
Centercode
OCTOBER 1, 2019
Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language.
Centercode
APRIL 2, 2019
Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? What should you tackle in-house, and what should you outsource? How you involve real users in beta testing?
Centercode
MARCH 20, 2019
When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall.
Speaker: Steve McConnell, CEO, Construx Software
In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.
Centercode
FEBRUARY 4, 2020
Laguna Hills, CA. Centercode, the leader in Customer Validation Software-as-a-Service (SaaS) solutions, today announced its upcoming free three-day virtual Delta ’20 conference April 7-9, 2020.
Centercode
JUNE 4, 2019
Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research?
Centercode
JULY 2, 2019
What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability test, a focus group, Customer Validation , or another form of user research, finding and recruiting quality participants makes a world of difference to the quality of your feedback.
Centercode
MARCH 12, 2019
Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them.
Advertiser: UserTesting
Agile has become the go-to methodology for companies that want to reduce the risk involved in shipping new products. But how do you prevent building items nobody wants? If you wait to get user feedback until after development, then you’ve waited too long.
Centercode
JANUARY 21, 2020
What makes an ideal tester ? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor?
Centercode
APRIL 9, 2019
We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. The Director of Betabound, Brad Day, wrote about the history of beta.
Centercode
DECEMBER 5, 2019
It’s hard to figure out which data to present to your stakeholders. It’s even harder when you’re sharing the results from your Customer Validation (CV) tests, which return lots of valuable product information and customer insights.
Centercode
DECEMBER 17, 2019
A report from the Centercode Research Team found more evidence linking to challenges we as Customer Validation (CV) professionals already know — it takes too much time to get useful feedback. Whether it’s the quality, the lack of coverage, low volume, or simply the effort it demands, more than half of CV professionals reported issues with managing feedback. The reason? There isn’t always a single cause, but what it mostly comes down to are time sinks.
Speaker: Nir Eyal
Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention how do we stay productive and stay sane? In this webinar, Nir provides research-backed, practical advice, and memorable strategies for managing distraction and our time. Nir Eyal shares findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable."
Centercode
MARCH 5, 2019
Apps are both readily accessible and everywhere. Go into a grocery store, a mall, a transit station, and you’ll see apps for everything from shopping to parking to public transportation.
Centercode
APRIL 30, 2019
Beta testing is much more than a box to check off on a list. While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process.
Centercode
APRIL 16, 2019
What are beta program metrics exactly? Which ones are important? Why do I need them? These are the types of questions that suddenly pop into the minds of product and program managers when an executive team comes looking for Key Performance Indicators (KPIs).
Centercode
MAY 14, 2019
Seeing the risks and rewards of emerging technology unfold is part of what makes the tech industry so exciting to follow. And since CES 2019, one of the biggest nail biters is the race to get the folding smartphone into the hands of consumers.
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The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.
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