Centercode

How to Increase Your Beta Engagement by 75%

Centercode

Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success.

5 Beta Program Tips to Live By from Industry Superstars

Centercode

The only certainty in these unpredictable times is that your customers know what they want — and they’re eager to talk about it. That’s what makes securing customer feedback more crucial than ever.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Save 40% More Time on Beta

Centercode

If you’re like 75% of professionals charged with securing real-world insights from beta testing, your time is short. When it comes to beta testing, Centercode is synonymous with saving time.

How Centercode Solves Your 3 Most Frustrating Recruitment Challenges

Centercode

Picture this: you’re in a meeting about an upcoming product release that will launch in a couple of months. The product is almost feature-complete, which means it’s just about ready for beta testing.

Social Collaborative Management: Harnessing the Power of the Many

Speaker: Peter Taylor, Speaker & Author of The Lazy Project Manager

Social Collaborative Management aims at delivering, at the enterprise level, a common goal for the business while harnessing the performance advantages of a collaborative community. This is a vital paradigm shift that many organisations are trying to understand right now - balancing traditional work and centralised leadership against the value of decentralised teams and trust. But the principles of harnessing collective power, collaboration, and community build an underlying ‘constant change’ capability that is critical in today’s new work environment.

Surviving Economic Uncertainty by Prioritizing Customer Experience

Centercode

Everyone’s under a lot of stress — and unsurprisingly, the companies producing new products are experiencing parallel challenges to the customers they’re serving.

Centercode’s Passion for Supporting the CV Industry and Our Team

Centercode

It’s our mission here at Centercode to make technology easier to use and more accessible for everyday people. We’re passionate about it — that’s why ‘passionate’ is one of the six core values we live by.

Dispatches from Centercode’s Remote Offices: Kyle, Mike, Ria, Eddie, and Frank

Centercode

It’s been three weeks since Centercoders left HQ and started working remote — but who knows what time means anymore, right? We’re slowly adapting to the circumstances of this global experience, both as a company and as individual team members.

How Real-World Product Testing Combats Bias in Tech

Centercode

In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted.

Dispatches from Centercode’s Remote Offices: Colleen, Michael, Doug, Tom, and Seph

Centercode

We’re one month into our shelter orders — it’s a bittersweet anniversary. Luckily, the passion, adaptability, and collaborative spirit that are hallmarks of Centercode’s company culture make it easy for us to find ways to stay productive and occupy our free time.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Dispatches from Centercode’s Remote Offices: Ben, Dustin, Dema, Matt, and Sabrina

Centercode

This week marks Centercode’s 19th birthday! While we’re celebrating much the same way we all have these past two months — virtual happy hours, slack chats, and other new-normal gatherings — we’re still coming up with fun and creative ways to stay engaged with our coworkers.

Engagement Workshop: Tracking Your Progress with Metrics

Centercode

Strong tester participation is at the heart of every successful Customer Validation test.

Tackling the Challenges of Beta Testing in a COVID World

Centercode

The obvious: your revenue depends on your ability to launch a quality product.

Luke Freiler Talks Ted and What’s in Store for Centercode

Centercode

The Delta ’20: Virtual Customer Validation Conference saw over 400 Customer Validation professionals from companies like Bose, Roku, Autodesk, TechSmith, and countless others.

Demo 62

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Engagement Workshop: Identifying Friction with Your Tools

Centercode

Your feedback forms , surveys , and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success.

Highlights from Delta ’20: The Virtual Customer Validation Conference

Centercode

With 18 speakers and over 400 attendees, Delta ’20: the Virtual Customer Validation Conference made one thing clear: even in uncertain times such as these, the CV industry is enthusiastically pushing forward.

Engagement Workshop: 4 Phases of Increasing Tester Participation

Centercode

Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success.

Tableau Uses Centercode to Increase Beta Team Productivity By 100%

Centercode

Our latest case study looks at how the Centercode Platform helped Tableau Software, the world-class data analytics company, increase their beta team’s productivity by 100%. Tableau enables people to easily visualize, analyze, and make sense of data across disparate sources.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Engagement Workshop: Identifying Tester Incompatibility

Centercode

Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics , and you’re following best practices for a comprehensive and approachable communication strategy.

Dispatches from Centercode’s Remote Offices: Luke, Erin, Bryan, Britt, and Tim

Centercode

Sheltering in place for two-and-a-half months has bubbled a lot to the surface — some of it good, some of it bad, all of it unique to the situation.

Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program

Centercode

Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling.

A Deep Dive into Video Streaming: Popularity, Features, and Adoption

Centercode

On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+ …surprising no one. Disney is, after all, just one name on a long list of media production outlets to jump into the stream of on-demand media.

The Rise of Embedded Self-Service Analytics

Speaker: Chris Von Simson & Nat Venkataraman

Can your users get the data and analytics they need without leaving your application? Watch this webinar with Chris von Simson of Dresner Advisory Services as he shares why user enablement has emerged as the theme in today’s embedded analytics landscape.

Meet the Betabound Team

Centercode

If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products.

Engagement Workshop: How to Recruit Enthusiastic Testers

Centercode

What makes an ideal tester ? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor?

Tester-Powered: How Google Will Support Stadia with Beta

Centercode

You know that classic movie scene where a new kid walks into a classroom and everyone turns to stare? That kid is Google, and the classroom is the gaming industry.

Our Favorite Thank You Notes from Customers and Testers

Centercode

‘Tis the season for gratitude. With Thanksgiving coming, we’re feeling especially grateful to work with you guys — the best customers, collaborators, contributors, and testers in the world!

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

10 Time-Tested Tactics for Mobile Beta Test Planning

Centercode

When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall.

Developing a Test Strategy for the Agile World

Centercode

Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? What should you tackle in-house, and what should you outsource? How you involve real users in beta testing?

Engagement Workshop: Identifying Tester Communication Problems

Centercode

Maintaining tester engagement is one of the most persistent challenges facing today’s Customer Validation (CV) professionals. More than half of professionals are having issues securing useful feedback. In connection to this, half also reported challenges when it comes to tester communication.

5 Customer Validation Skills You Need in 2020

Centercode

5G, AI, self-driving cars — in no time at all, we’ll be looking back and saying, “Oh, those old things?”

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

4 Easy Marketing Tactics to Use for Your Next Survey Invitation

Centercode

Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language.

How to Manage Scheduling Surprises During Customer Validation

Centercode

Surprises? Never. When it comes to scheduling, we always know exactly when our releases are going into delta. We’re never caught off guard by unexpected critical issues. Our releases roll out continuously, without disruption, just like clockwork.

Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them.

4 Key Elements of Testing VR

Centercode

Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.