Connecting Customers to Office Tech in the WFH Era


In May 2020, Twitter defied the uncertainty of the then-nascent COVID-19 pandemic with a decisive announcement: they were making work-from-home permanent. It was a plan two years in the making, but one that foreshadowed a global trend.

3 Vitals for Creating High-Impact Wearables and Health Trackers


Wearables have quickly become an easy way to enhance health, personal care, and fitness routines and deliver notifications from paired mobile devices. In 2019, the number of wearable shipments jumped over 80% with a new high of 118.9 million units. By 2024, that number is expected to reach 526.8

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YouTube is Opening Beta Tests to Power Users (and We’re Here for It)


In October 2020, YouTube quietly changed the way it beta tests which allows only premium subscribers to opt-in to test new features. It’s a departure from the way things have always been when they just selected beta testers at random.

Building a Foundation for Smarter Home Automation


Today’s homes may still be a far cry from the Jetson’s — but rapid advances in technology mean they’re smarter than ever.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

How Arris Saved $1M by Fixing Bugs Before Release


Even the most robust and well-resourced QA labs have limits. There’s simply no way to keep up with the growing combinations of technology devices your customers are using in their lives.

Caavo Exceeds 250% Beta Test ROI with Centercode


In the home environment, communication is king. But it isn’t limited to people; it’s also mandatory for connected devices. The ability of newly adopted tech to “talk” to the existing devices in a given environment is a baseline expectation.

Centercode CEO Talks Tackling Challenges with a COVID-World Mindset


As the industry gets rocked with viral and economic disruption, consumers want more for their money. Meanwhile, the audience leveraging technology is broader than ever before — meaning the demand for seamless and delightful product experiences is the highest it’s ever been.

How Centercode Is Helping You Adapt to the Unknown


The world is in a constant state of change — and it’s never been more apparent than during this period of global COVID disruption. Tech companies, in particular, are adapting in several ways. Some are scaling down the number of product launches to focus their resources on a select few.

How to Increase Your Beta Engagement by 75%


Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success.

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

How to Decrease Beta Testing Costs by 40%


When you’re looking to shave costs anywhere you can, quality is the one thing you can’t afford to cut. It’s the number one objective driving your product’s success. But ensuring high quality is expensive.

How to Save 40% More Time on Beta


If you’re like 75% of professionals charged with securing real-world insights from beta testing, your time is short. When it comes to beta testing, Centercode is synonymous with saving time.

5 Beta Program Tips to Live By from Industry Superstars


The only certainty in these unpredictable times is that your customers know what they want — and they’re eager to talk about it. That’s what makes securing customer feedback more crucial than ever. But with your team — and your customers — scattered to the winds and hunkered down for the long haul, it can be difficult to keep the ball rolling smoothly in the right direction.

Centercode’s Passion for Supporting the CV Industry and Our Team


It’s our mission here at Centercode to make technology easier to use and more accessible for everyday people. We’re passionate about it — that’s why ‘passionate’ is one of the six core values we live by.

How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.

Surviving Economic Uncertainty by Prioritizing Customer Experience


Everyone’s under a lot of stress — and unsurprisingly, the companies producing new products are experiencing parallel challenges to the customers they’re serving. The full economic toll of COVID-19 in the foreseeable future is a magnet for uncertainty around new product launches and releases. Many workers are still remote, which means they’re still learning how to minimize friction between new communication protocols and expectations.

Dispatches from Centercode’s Remote Offices: Kyle, Mike, Ria, Eddie, and Frank


It’s been three weeks since Centercoders left HQ and started working remote — but who knows what time means anymore, right? We’re slowly adapting to the circumstances of this global experience, both as a company and as individual team members. But as unreal as these weeks have been, circumstances like this really put the adaptability, creativity, and enthusiasm of the Centercode Team on full display.

How Centercode Solves Your 3 Most Frustrating Recruitment Challenges


Picture this: you’re in a meeting about an upcoming product release that will launch in a couple of months. The product is almost feature-complete, which means it’s just about ready for beta testing. Someone — maybe it’s your boss or someone from a different department — starts talking about recruitment. “This product has a lot of features,” they say. “Let’s get 200 people to test this and give feedback.” ” 200?

The Secret to Higher Amazon Star Ratings


With hundreds, sometimes thousands of products to choose from, Amazon star ratings and reviews are one of the most common and reliable ways for consumers to make buying decisions and feel confident in their choices. In a 2016 study , 71% of consumers reported feeling more comfortable purchasing a product based on its reviews. As shopping digitally becomes increasingly common and convenient, that number will only go up. High star ratings = good. Low star ratings = bad.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

Dispatches from Centercode’s Remote Offices: Colleen, Michael, Doug, Tom, and Seph


We’re one month into our shelter orders — it’s a bittersweet anniversary. Luckily, the passion, adaptability, and collaborative spirit that are hallmarks of Centercode’s company culture make it easy for us to find ways to stay productive and occupy our free time. How have we been spending our time? Last week’s Hometasking challenge asked Centercoders to step onto the silver screen by recreating iconic movie scenes. Matt and Myles reenact the opening of the Lion King.

How Real-World Product Testing Combats Bias in Tech


In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. “IBM firmly opposes and will not condone the uses of any technology, including facial recognition technology offered by other vendors, for mass surveillance, racial profiling, [or] violations of basic human rights and freedoms,” wrote IBM chief executive Arvid Krishna in a letter to Congress.

Dispatches from Centercode’s Remote Offices: Ben, Dustin, Dema, Matt, and Sabrina


This week marks Centercode’s 19th birthday! While we’re celebrating much the same way we all have these past two months — virtual happy hours, slack chats, and other new-normal gatherings — we’re still coming up with fun and creative ways to stay engaged with our coworkers. This week’s Hometasking challenge asked us to create quarantine-specific postcards we could send from the safety of home. Mike repurposes his ski gear for a different kind of slope.

Engagement Workshop: Tracking Your Progress with Metrics


Strong tester participation is at the heart of every successful Customer Validation test. When you’ve recruited enthusiastic, target market testers to use your product, complete surveys, and submit feedback, you have everything you need to deliver those highly sought after recommendations for improvement. But while everyone agrees that engagement is critical, only half of customer testing professionals say that they’re regularly tracking project participation.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Dispatches from Centercode’s #Remote Offices: John, Hilary, Matt, and Diego


Feeling the distance? We feel it, too. In light of the Covid-19 pandemic, we Centercoders have packed up our desks and taken shelter at home as we, like the rest of the world, ride out these bizarre times. While we are and have always been fully equipped to take our show “on the road,” the transition from a lively and bustling open office to our homes has taken some getting used to. But the Centercode Team is nothing if not adaptable.

Luke Freiler Talks Ted and What’s in Store for Centercode


The Delta ’20: Virtual Customer Validation Conference saw over 400 Customer Validation professionals from companies like Bose, Roku, Autodesk, TechSmith, and countless others. Over the course of three days, attendees picked up new tips and techniques, workshopped their programs, networked across industries, and brought their experiences to the table in the largest gathering of customer testing professionals yet.

Demo 48

Engagement Workshop: Identifying Friction with Your Tools


Your feedback forms , surveys , and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success. Like recruiting a willing and able tester team and keeping the lines of communication open , ensuring your tools are helping (not hindering) your testers’ efforts is critical to maintaining engagement and securing ample, high-quality feedback.

Tableau Uses Centercode to Increase Beta Team Productivity By 100%


Our latest case study looks at how the Centercode Platform helped Tableau Software, the world-class data analytics company, increase their beta team’s productivity by 100%. Tableau enables people to easily visualize, analyze, and make sense of data across disparate sources. By enhancing data visualization and business intelligence, they empower people to make better decisions.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program


Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling. As the leader of the Windows Insider Program – Microsoft’s 17 million user beta program – Dona’s focus on co-creation is empowering Microsoft’s customers to build the new generation of technology.

Highlights from Delta ’20: The Virtual Customer Validation Conference


With 18 speakers and over 400 attendees, Delta ’20: the Virtual Customer Validation Conference made one thing clear: even in uncertain times such as these, the CV industry is enthusiastically pushing forward. Over the course of three half-days in April, customer testing professionals from all over the world gathered together virtually to exchange ideas, ask questions, network, learn from industry leaders, and brainstorm solutions for increasing the performance of their programs.

3 Reasons Feedback Management Is Taking Up Too Much of Your Time


A report from the Centercode Research Team found more evidence linking to challenges we as Customer Validation (CV) professionals already know — it takes too much time to get useful feedback. Whether it’s the quality, the lack of coverage, low volume, or simply the effort it demands, more than half of CV professionals reported issues with managing feedback. The reason? There isn’t always a single cause, but what it mostly comes down to are time sinks.

Tackling the Challenges of Beta Testing in a COVID World


The obvious: your revenue depends on your ability to launch a quality product. The not-so-obvious: figuring out how to drive up that quality efficiently when your production schedule has been disrupted, your processes are changing, and you’re grappling with both internal and external factors that are beyond your control. Even as we cautiously hope the worst of the pandemic is behind us, working remotely has changed the way organizations operate from the top down.

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

Engagement Workshop: Identifying Tester Incompatibility


Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics , and you’re following best practices for a comprehensive and approachable communication strategy. But somehow, only a fraction of your testers are submitting feedback. Where did it go wrong? What could you do differently? Sometimes, it’s not you — it’s your testers.

Engagement Workshop: 4 Phases of Increasing Tester Participation


Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success. We’ve already dug into diagnosing potential challenges — communication breakdown , recruiting the wrong testers , friction caused by tools , and a product that isn’t ready for customer-testers — and how to start addressing them.

A Deep Dive into Video Streaming: Popularity, Features, and Adoption


On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+ …surprising no one. Disney is, after all, just one name on a long list of media production outlets to jump into the stream of on-demand media. CBS All Access, Apple TV, and Comcast’s Peacock (set to launch next year with 15,000 hours of programming) are signs of an industrial shift. By 2020, 1 in 5 Americans will have “cut the cord” on cable.

Meet the Betabound Team


If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products. Leading the collaboration between our tester community and our customers is the Betabound Team.

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.