Centercode Is Powering Up These 4 Roles in Product Development


Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. But delivering a great product? That takes a few critical steps: Get it out of Engineering and into the hands and true environments of targeted users.

Why It Isn’t Enough to Be Data-Driven During Customer Testing


Data is a library of information. And like a library, the books inside are only useful to you if they’re written in a language you understand. You also don’t have time to read every book in the library when you have a finite amount of time and a job to get done.


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Beta Testing Success Is About More Than Just Processes


It’s been decades since product developers first started using beta testing.

Which Customer Testing Program Style Is Right for You?


There isn’t a one-size-fits-all method of product development that’s guaranteed to work for your organization. Take Agile, for example. Eighty percent of today’s tech companies have adopted agile practices — so there must be something to it, right?

Embedded Analytics Product Fit Guide - A Product Manager’s Handbook

Adding embedded analytics to your software doesn’t have to be an overwhelming task. This guide is the perfect companion for SaaS product managers. It will walk you through the process of choosing the right analytics provider step by step.

How to Get a Top Rating from Consumer Reports


Every year, Consumer Reports tests thousands of products — from cars, to laptops, to WIFI-enabled speakers and appliances — and grades them on a scale of 0 to 100. A trusted source of unbiased product testing , their mission is to make it easier for consumers to make well-informed buying decisions.

4 Types of Feedback You’re Not Collecting (But Should Be!)


When most people think of “beta test feedback,” they think of bug reports and feature requests. And they’re not wrong — issues and ideas are a key component to a successful pre-release customer test.

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2020 Changed Your Customers: Here’s How to Win Them Over


E-commerce had been trending steadily upward for years. Then the pandemic came along and did exactly what you’d expect a globally disruptive force to do: It changed everything very, very quickly. What happened exactly? The U.S.

Technographics: Your Shortcut to Improving Interoperability


With consumers adopting more and more smart tech, the everyday spaces of your customers has become an interoperability minefield. The key to navigating that minefield without a performance blowup? Tapping into an aspect of growing importance within the realm of beta testing: technographics.

2020 Centercode Content Roundup


You can say what you like about 2020, but you can’t say we didn’t learn a lot. This year has forced us to grow and change many, many aspects of our lives, from how we work (#remote), to how we communicate with our team (“Can you guys see my screen?”),

Product Management: Guide to Thriving as a Product Manager

As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.

How Customer Insights Are Shaping Tech for 2021


We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. The rapid-fire changes of 2020 didn’t change that — in fact, it brought those qualities into sharper relief.

5 Beta Program Tips to Live By from Industry Superstars


The only certainty in these unpredictable times is that your customers know what they want — and they’re eager to talk about it. That’s what makes securing customer feedback more crucial than ever.

How to Build and Release Perfected Products


What makes a product perfect? Your answer might depend on the role you play in product development. If you’re all about quality, you might describe perfection as a product that aces all its test scripts and doesn’t surprise you with bugs once it’s in the field.

The Evolution of the Tech Consumer


Technology isn’t the only thing that’s rapidly evolved in the past 25 years. The people who consume tech have also changed significantly.

Report by Dresner Advisory Services: Embedded Business Intelligence Market Study

According to the 2020 Dresner Embedded Business Intelligence Market Study, embedded business intelligence is crucial for application success. This report explores the current state of BI and why application teams are increasingly choosing an embedded solution.

How Arris Saved $1M by Fixing Bugs Before Release


Even the most robust and well-resourced QA labs have limits. There’s simply no way to keep up with the growing combinations of technology devices your customers are using in their lives.

3 Vitals for Creating High-Impact Wearables and Health Trackers


Wearables have quickly become an easy way to enhance health, personal care, and fitness routines and deliver notifications from paired mobile devices. In 2019, the number of wearable shipments jumped over 80% with a new high of 118.9 million units. By 2024, that number is expected to reach 526.8

Centercode Stories: How Did You Change for the Better in 2020?


This is the time of year where many of us are looking back on the last twelve months and reflecting on what we’d like to do better. But it’s also a time when we can be grateful for the things that are already good — especially in a year marked by so much loss, change, and uncertainty.

Centercode Customers See a 646% Return on Investment


For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products.

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Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

Caavo Exceeds 250% Beta Test ROI with Centercode


In the home environment, communication is king. But it isn’t limited to people; it’s also mandatory for connected devices. The ability of newly adopted tech to “talk” to the existing devices in a given environment is a baseline expectation.

Building a Foundation for Smarter Home Automation


Today’s homes may still be a far cry from the Jetson’s — but rapid advances in technology mean they’re smarter than ever.

3 Tech Insights for 2021, Straight from Consumers


Software and tech gadgets are developing faster than we could ever have imagined even a decade ago. In many ways, this year has put a spotlight on those advancements as many industries pivot to adapt with unprecedented changes and uncertainty.

How Setting Expectations Increases Test Success (And 3 Ways to Do It)


Setting too many expectations may be a quick path to disappointment in life , but what happens when you don’t set expectations during your beta test? Well, two decades of test planning and management has shown us it sort of ends up like the Wild West.

Rightpoint Launches Cadillac's Reimagined In-Vehicle Experience

Every company is either an experience company today or will need to reinvent themselves to become one. Learn how Cadillac is using research, experience design and organization change to deliver a next-generation user experience.

Ask the Expert: Should I Add More Testers?


Is more testers always the best solution when you’re experiencing a dip in feedback? In this Ask the Expert series, Centercode’s Chris Rader weighs in on large tester teams: when they work, when they don’t, and how to manage when your stakeholders want to keep adding testers.

Need a Template? Here’s Your User Acceptance Testing Checklist


If you want to run a solid user acceptance test, you need a solid plan — but since you’re reading this, you probably knew that already. With so much at stake, planning ain’t easy; there are schedules to build, people to recruit, stakeholders to work with, feedback to sort.

Is Product Perfection Really Attainable?


Imagine: A delightful, bug-free product springs fully formed from your PRD and lands directly into your customers’ waiting hands. Seems impossible? That’s only because…it is. No product is perfect at the start.

Dispatches from Centercode’s Remote Offices: Kyle, Mike, Ria, Eddie, and Frank


It’s been three weeks since Centercoders left HQ and started working remote — but who knows what time means anymore, right? We’re slowly adapting to the circumstances of this global experience, both as a company and as individual team members.

Making Software Pirates Pay: An E-Commerce Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue.

How Virtuous Acts Bring Our Team Together


The enormous stress of 2020 has made it all too easy to focus on what we don’t have: parties with friends and family, the ability to travel, some of our favorite holiday traditions…I’ll stop there before I start crying.

2 Important Ways Your Testers Increase AI Performance


Why does AI that performs so well in a lab underperform when it’s out in the real world? Earlier this month, a team of 40 Google researchers published a study about just that — and their investigation returned some vital insights into the challenges of developing machine learning.

Delivering Picture-Perfect Experiences in the Year of Streaming


2020 has been aptly dubbed the “Year of Streaming.” ” Movie premieres, live concerts, conventions, and other normally in-person gatherings are joining the vast popularity of streaming media and games made possible by streaming services all over the world.

Surviving Economic Uncertainty by Prioritizing Customer Experience


Everyone’s under a lot of stress — and unsurprisingly, the companies producing new products are experiencing parallel challenges to the customers they’re serving.

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.