Expert insights. Personalized for you.
On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+ …surprising no one. Disney is, after all, just one name on a long list of media production outlets to jump into the stream of on-demand media. MORE
Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling. MORE
Sheltering in place for two-and-a-half months has bubbled a lot to the surface — some of it good, some of it bad, all of it unique to the situation. MORE
Your feedback forms , surveys , and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success. MORE
This week marks Centercode’s 19th birthday! While we’re celebrating much the same way we all have these past two months — virtual happy hours, slack chats, and other new-normal gatherings — we’re still coming up with fun and creative ways to stay engaged with our coworkers. MORE
What makes an ideal tester ? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor? MORE
Strong tester participation is at the heart of every successful Customer Validation test. MORE
With hundreds, sometimes thousands of products to choose from, Amazon star ratings and reviews are one of the most common and reliable ways for consumers to make buying decisions and feel confident in their choices. MORE
We’re one month into our shelter orders — it’s a bittersweet anniversary. Luckily, the passion, adaptability, and collaborative spirit that are hallmarks of Centercode’s company culture make it easy for us to find ways to stay productive and occupy our free time. MORE
You know that classic movie scene where a new kid walks into a classroom and everyone turns to stare? That kid is Google, and the classroom is the gaming industry. MORE
Our latest case study looks at how the Centercode Platform helped Tableau Software, the world-class data analytics company, increase their beta team’s productivity by 100%. Tableau enables people to easily visualize, analyze, and make sense of data across disparate sources. MORE
When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall. MORE
If you’re like 75% of professionals charged with securing real-world insights from beta testing, your time is short. When it comes to beta testing, Centercode is synonymous with saving time. MORE
If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products. MORE
The only certainty in these unpredictable times is that your customers know what they want — and they’re eager to talk about it. That’s what makes securing customer feedback more crucial than ever. MORE
The Delta ’20: Virtual Customer Validation Conference saw over 400 Customer Validation professionals from companies like Bose, Roku, Autodesk, TechSmith, and countless others. MORE
Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language. MORE
Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them. MORE
5G, AI, self-driving cars — in no time at all, we’ll be looking back and saying, “Oh, those old things?” MORE
With 18 speakers and over 400 attendees, Delta ’20: the Virtual Customer Validation Conference made one thing clear: even in uncertain times such as these, the CV industry is enthusiastically pushing forward. MORE
Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics , and you’re following best practices for a comprehensive and approachable communication strategy. MORE
The obvious: your revenue depends on your ability to launch a quality product. MORE
Everyone’s under a lot of stress — and unsurprisingly, the companies producing new products are experiencing parallel challenges to the customers they’re serving. MORE
It’s our mission here at Centercode to make technology easier to use and more accessible for everyday people. We’re passionate about it — that’s why ‘passionate’ is one of the six core values we live by. MORE
In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. MORE
‘Tis the season for gratitude. With Thanksgiving coming, we’re feeling especially grateful to work with you guys — the best customers, collaborators, contributors, and testers in the world! MORE
Surprises? Never. When it comes to scheduling, we always know exactly when our releases are going into delta. We’re never caught off guard by unexpected critical issues. Our releases roll out continuously, without disruption, just like clockwork. MORE
Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success. MORE
Picture this: you’re in a meeting about an upcoming product release that will launch in a couple of months. The product is almost feature-complete, which means it’s just about ready for beta testing. MORE
Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? What should you tackle in-house, and what should you outsource? How you involve real users in beta testing? MORE
Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research? MORE
Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success. MORE
Maintaining tester engagement is one of the most persistent challenges facing today’s Customer Validation (CV) professionals. More than half of professionals are having issues securing useful feedback. In connection to this, half also reported challenges when it comes to tester communication. MORE
Centercode
JULY 29, 2020
Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success.
Centercode
MAY 7, 2020
The only certainty in these unpredictable times is that your customers know what they want — and they’re eager to talk about it. That’s what makes securing customer feedback more crucial than ever.
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Centercode
JULY 24, 2020
If you’re like 75% of professionals charged with securing real-world insights from beta testing, your time is short. When it comes to beta testing, Centercode is synonymous with saving time.
Centercode
JULY 9, 2020
Picture this: you’re in a meeting about an upcoming product release that will launch in a couple of months. The product is almost feature-complete, which means it’s just about ready for beta testing.
Speaker: Peter Taylor, Speaker & Author of The Lazy Project Manager
Social Collaborative Management aims at delivering, at the enterprise level, a common goal for the business while harnessing the performance advantages of a collaborative community. This is a vital paradigm shift that many organisations are trying to understand right now - balancing traditional work and centralised leadership against the value of decentralised teams and trust. But the principles of harnessing collective power, collaboration, and community build an underlying ‘constant change’ capability that is critical in today’s new work environment.
Centercode
JUNE 24, 2020
Everyone’s under a lot of stress — and unsurprisingly, the companies producing new products are experiencing parallel challenges to the customers they’re serving.
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Centercode
JULY 21, 2020
It’s our mission here at Centercode to make technology easier to use and more accessible for everyday people. We’re passionate about it — that’s why ‘passionate’ is one of the six core values we live by.
Centercode
APRIL 2, 2020
It’s been three weeks since Centercoders left HQ and started working remote — but who knows what time means anymore, right? We’re slowly adapting to the circumstances of this global experience, both as a company and as individual team members.
Centercode
JUNE 15, 2020
In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted.
Centercode
APRIL 21, 2020
We’re one month into our shelter orders — it’s a bittersweet anniversary. Luckily, the passion, adaptability, and collaborative spirit that are hallmarks of Centercode’s company culture make it easy for us to find ways to stay productive and occupy our free time.
Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises
It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.
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Centercode
MAY 14, 2020
This week marks Centercode’s 19th birthday! While we’re celebrating much the same way we all have these past two months — virtual happy hours, slack chats, and other new-normal gatherings — we’re still coming up with fun and creative ways to stay engaged with our coworkers.
Centercode
MAY 20, 2020
Strong tester participation is at the heart of every successful Customer Validation test.
Centercode
JUNE 5, 2020
The obvious: your revenue depends on your ability to launch a quality product.
Centercode
APRIL 9, 2020
The Delta ’20: Virtual Customer Validation Conference saw over 400 Customer Validation professionals from companies like Bose, Roku, Autodesk, TechSmith, and countless others.
Advertiser: Amplitude
Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.
Centercode
MARCH 10, 2020
Your feedback forms , surveys , and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success.
Centercode
APRIL 15, 2020
With 18 speakers and over 400 attendees, Delta ’20: the Virtual Customer Validation Conference made one thing clear: even in uncertain times such as these, the CV industry is enthusiastically pushing forward.
Centercode
APRIL 29, 2020
Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success.
Centercode
JULY 17, 2019
Our latest case study looks at how the Centercode Platform helped Tableau Software, the world-class data analytics company, increase their beta team’s productivity by 100%. Tableau enables people to easily visualize, analyze, and make sense of data across disparate sources.
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If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.
Centercode
MARCH 4, 2020
Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics , and you’re following best practices for a comprehensive and approachable communication strategy.
Centercode
MAY 28, 2020
Sheltering in place for two-and-a-half months has bubbled a lot to the surface — some of it good, some of it bad, all of it unique to the situation.
Centercode
AUGUST 8, 2019
Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling.
Centercode
NOVEMBER 14, 2019
On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+ …surprising no one. Disney is, after all, just one name on a long list of media production outlets to jump into the stream of on-demand media.
Speaker: Chris Von Simson & Nat Venkataraman
Can your users get the data and analytics they need without leaving your application? Watch this webinar with Chris von Simson of Dresner Advisory Services as he shares why user enablement has emerged as the theme in today’s embedded analytics landscape.
Centercode
JUNE 11, 2019
If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products.
Centercode
JANUARY 21, 2020
What makes an ideal tester ? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor?
Centercode
MARCH 27, 2019
You know that classic movie scene where a new kid walks into a classroom and everyone turns to stare? That kid is Google, and the classroom is the gaming industry.
Centercode
NOVEMBER 27, 2019
‘Tis the season for gratitude. With Thanksgiving coming, we’re feeling especially grateful to work with you guys — the best customers, collaborators, contributors, and testers in the world!
Advertiser: Skilljar
Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!
Centercode
MARCH 20, 2019
When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall.
Centercode
APRIL 2, 2019
Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? What should you tackle in-house, and what should you outsource? How you involve real users in beta testing?
Centercode
FEBRUARY 27, 2020
Maintaining tester engagement is one of the most persistent challenges facing today’s Customer Validation (CV) professionals. More than half of professionals are having issues securing useful feedback. In connection to this, half also reported challenges when it comes to tester communication.
Centercode
JANUARY 16, 2020
5G, AI, self-driving cars — in no time at all, we’ll be looking back and saying, “Oh, those old things?”
Advertiser: Heap
This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.
Centercode
OCTOBER 1, 2019
Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language.
Centercode
DECEMBER 11, 2019
Surprises? Never. When it comes to scheduling, we always know exactly when our releases are going into delta. We’re never caught off guard by unexpected critical issues. Our releases roll out continuously, without disruption, just like clockwork.
Centercode
MARCH 12, 2019
Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them.
Centercode
JUNE 4, 2019
Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research?
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