How Customer Support Prepared Me to Lead in Beta
Centercode
MARCH 12, 2024
How Alex Larsen's hectic support tech days gave him beta test management superpowers.
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Centercode
MARCH 12, 2024
How Alex Larsen's hectic support tech days gave him beta test management superpowers.
Centercode
MARCH 4, 2024
See how we transformed a disparate set of backlog items into 133 user delights in 3 days with gamified innovation.
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Centercode
DECEMBER 18, 2023
Unveil Centercode's G2 Winter 2024 triumph: 17 badges highlighting our impact on beta testing and tech innovation.
Centercode
DECEMBER 15, 2023
Discover fintech's future with Square's Beta Queen, Lindsay Brown, in our revealing podcast episode!
Centercode
NOVEMBER 21, 2023
Insights on customer experience, new trends, and the importance of listening from Sayge's Colin Flanigan
Centercode
NOVEMBER 3, 2023
Explore why beta testing is vital in turning wearable concepts into market-ready, trusted health devices.
Centercode
OCTOBER 31, 2023
When you’re preparing to release a new product, confidentiality is central to keeping its details under wraps. This is especially true during Customer Validation testing, when you’re placing a real product in the hands of real customers – often before you want the world to know about it.
Centercode
OCTOBER 31, 2023
Along with the first Customer Validation Conference, February marked another first for the CV industry – the kickoff of the Customer Validation Certification course offering. This certification is designed specifically for professionals who are tasked with running and optimizing Alpha, Beta, and Field Tests.
Centercode
OCTOBER 31, 2023
Last week, we opened the doors to the 2018 Customer Validation Conference, the first event of its kind within the customer testing (Alpha, Beta, and Field Testing) industry.
Centercode
OCTOBER 31, 2023
Currently, over 95% of companies are running Alpha, Beta, or Field Tests, but there are still very few avenues for Customer Validation professionals to grow their skills and exchange insights with their peers in test management.
Centercode
OCTOBER 27, 2023
Intel's Jake Francis shares how using Centercode's integrations supercharged his beta program.
Centercode
OCTOBER 27, 2023
Chatting with Brad Day about Centercode's new Test Infographic, we dive into its inspiration, beta feedback, and evolution.
Centercode
OCTOBER 17, 2023
Elizabeth Hall at Appian shares her journey from product management to beta testing, what it's like being a new program manager, and how to effectively communicate with other teams internally
Centercode
SEPTEMBER 25, 2023
Explore the four types of customer feedback and using them to enhance your product and build brand loyalty.
Centercode
SEPTEMBER 22, 2023
Explore the four types of customer feedback and using them to enhance your product and build brand loyalty.
Centercode
SEPTEMBER 8, 2023
Explore why beta testing is essential for product validation and how it's evolving to fit agile development cycles.
Centercode
SEPTEMBER 1, 2023
Dive into fishfooding to learn the ins and outs of a narrower approach to traditional "dogfooding".
Centercode
AUGUST 25, 2023
Update: Did you miss this event? You can watch the full webinar and download the slides on Pragmatic Marketing’s website. Enjoy! The wonderful folks at Pragmatic Marketing have asked us to be part of their Pragmatic Live webinar series.
Centercode
AUGUST 16, 2023
Beta testing can be a great tool for understanding how your customers interact with your product, but the usefulness of beta testing doesn’t have to stop there. You can also use your beta community, tools, and expertise to conduct competitive research on other products in your market. This is an easy way to get an in-depth view of how customers use your competitor’s product and how it stacks up against your own.
Centercode
AUGUST 16, 2023
We’re a guest author today on the On Product Management blog. Our post takes a look at how to know when you’re ready for beta and includes checklists to help determine product, team, and tester readiness. Big thank you to the On Product Management team for letting us visit! Check out the post now!
Centercode
AUGUST 16, 2023
The Slice team was busy putting the final touches on their photo-sharing mobile app and didn’t have the time, experience, or internal resources to run a traditional beta test. They had given the app to friends and family to try out, but simply weren’t getting the feedback they needed to perfect their app before launch.
Centercode
AUGUST 16, 2023
At this point in the beta process, you’ve planned your beta, recruited applicants, selected testers, and handled the legal paperwork. Now that all your preparations are complete, it’s time to actually start the beta test!
Centercode
AUGUST 16, 2023
Our fourth beta tips post looks at how to distribute and manage the legal documents associated with a beta test, namely non-disclosure agreements (NDAs) and beta participation agreements (BPAs). For a more in-depth explanation of these documents, download our free beta test agreement kit.
Centercode
AUGUST 16, 2023
Today we’re excited to release a free kit that focuses on the ROI (return on investment) of beta testing. Despite being such an important topic in terms of proving value, determining budget, and justifying expenditures, beta test ROI has gotten a bad rap as a near-impossible calculation. It’s understandable, since the lack of tools or discussions on the subject left people to reinvent the wheel each time.
Centercode
AUGUST 16, 2023
Personas are a big part of product marketing, but they’re generally underutilized in beta testing. We have some clients who’ve carried personas into their beta programs, but they’re in the minority. On the other hand, they’re a very successful minority. So, in this blog post, we’re exploring ways that you can apply customer persona techniques to help improve your next beta test.
Centercode
AUGUST 16, 2023
So your company just released its latest product and to the horror of the development team, several critical bugs have slipped into the release. Your engineering team is scrambling to get the issues addressed and support is screaming as they get inundated with calls and e-mail. Everyone is busy pointing fingers, and the common thread among your product reviews, social web commentary and general customer complaints is “Did anyone beta test this thing?
Centercode
AUGUST 16, 2023
Over the past eight years at Centercode we’ve dealt with a tremendous variety of clients with an equally wide variety of products. There’ve been many constants in our business, but one thing that always seems to vary is the location of the beta test program. Companies place beta testing responsibilities in a variety of departments and give its ownership to people with a wide range of backgrounds.
Centercode
AUGUST 9, 2023
Discover the importance of Cost of Quality and how calculating the four quality costs influences customer satisfaction.
Centercode
AUGUST 4, 2023
Who performs beta testing? End users test the product, providing valuable feedback to enhance the product experience.
Centercode
JULY 18, 2023
280 Group's Ghali & Cantwell join Delta Huddle Podcast, sharing insights on integrating beta testing into product management effectively.
Centercode
JULY 11, 2023
Find out about the key differences between field testing and beta testing, and learn about the unique benefits of each.
Centercode
JULY 7, 2023
If you ever find your beta program encountering resistance, take a look at where it fits in the big picture. No man is an island, and the same goes for beta programs. The more disconnected your work is from others, the harder it becomes to see the good you’re doing. But there’s one sure-fire way to get more recognition for your beta tests — sharing your test data with others.
Centercode
JULY 7, 2023
Beta testing is appealing to users for many reasons. The exclusive chance to experience something new before anyone else; an opportunity to be a part of the development process; and the wonderful incentive at the end of the test all drive them to sign up. However, beta testing is also a terrific experience for the manager.
Centercode
JULY 7, 2023
Recently, we announced our ongoing What You Need to Know Series. Each chapter of the series will look at a different type of beta test and its challenges. Our goal with this series is to give you the ability to create a custom roadmap based on the specific needs of your beta. In order to do that you will need to answer one very important question: What type of beta am I running?
Centercode
JULY 6, 2023
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Not too long ago, the most advanced piece of technology in most living rooms was the TV. Now there are streaming devices, smartphones, hubs, smart lights, and countless others.
Centercode
JULY 6, 2023
Most people think beta tests serve one very specific purpose — ensuring product quality before you ship. Fixing bugs is important, but if your beta is designed with only that goal in mind, you’re missing out on opportunities to significantly improve the marketing of your product. We’re here to help, though, with four tips to generate valuable marketing data through your beta test.
Centercode
JULY 6, 2023
We add a lot of new resources to our library and our blog throughout the year. Over time, some rise to the top, so we’ve put together the winners from 2013.
Centercode
JULY 6, 2023
Recruiting the right beta testers is crucial to the success of any beta test, but it can be especially challenging when running tests for B2B (business to business) products.
Centercode
JULY 6, 2023
Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research?
Centercode
JULY 6, 2023
For support managers, your ultimate goal is the make sure that your customers get the most out of their experience with your product. A beta test can help get your team, your processes, and your documentation ready to handle that task.
Centercode
JULY 6, 2023
The task of beta testing a product can land on many different peoples’ desks within a company. The objectives of a beta test can vary depending on the role of the person running it.
Centercode
JULY 5, 2023
This week we’re releasing the latest version of the Centercode Platform, and it is our most significant release yet.
Centercode
JULY 5, 2023
Centercode is heading to Las Vegas, Nevada for the biggest tech event of the year: CES 2017! Hosted by the Consumer Technology Association, CES 2017 will be held from January 5-8.
Centercode
JULY 5, 2023
If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products. Leading the collaboration between our tester community and our customers is the Betabound Team.
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