Centercode

The Evolution of the Tech Consumer

Centercode

Technology isn’t the only thing that’s rapidly evolved in the past 25 years. The people who consume tech have also changed significantly.

How Customer Insights Are Shaping Tech for 2021

Centercode

We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. The rapid-fire changes of 2020 didn’t change that — in fact, it brought those qualities into sharper relief.

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2020 Centercode Content Roundup

Centercode

You can say what you like about 2020, but you can’t say we didn’t learn a lot. This year has forced us to grow and change many, many aspects of our lives, from how we work (#remote), to how we communicate with our team (“Can you guys see my screen?”),

Centercode Stories: How Did You Change for the Better in 2020?

Centercode

This is the time of year where many of us are looking back on the last twelve months and reflecting on what we’d like to do better. But it’s also a time when we can be grateful for the things that are already good — especially in a year marked by so much loss, change, and uncertainty.

How to Measure DevSecOps Progress and Ensure Success

Speaker: Shannon Lietz, Director of DevSecOps Team, Intuit

You've finally done it: You've won over C-Suite and your DevSecOps team is up and running. You feel ready to take on rising security threats while continuously delivering quality software updates. But how do you monitor your new program? Are you truly able to gauge the state of your projects? To ensure the success of this new breed of a team, you need to know the metrics to look at and how to advocate these metrics to C-Suite and stakeholders. Join Shannon Lietz, Leader and Director of DevsecOps at Intuit, and learn to lead your DevSecOps team to the top.

3 Tech Insights for 2021, Straight from Consumers

Centercode

Software and tech gadgets are developing faster than we could ever have imagined even a decade ago. In many ways, this year has put a spotlight on those advancements as many industries pivot to adapt with unprecedented changes and uncertainty.

Ask the Expert: Should I Add More Testers?

Centercode

Is more testers always the best solution when you’re experiencing a dip in feedback? In this Ask the Expert series, Centercode’s Chris Rader weighs in on large tester teams: when they work, when they don’t, and how to manage when your stakeholders want to keep adding testers.

Need a Template? Here’s Your User Acceptance Testing Checklist

Centercode

If you want to run a solid user acceptance test, you need a solid plan — but since you’re reading this, you probably knew that already. With so much at stake, planning ain’t easy; there are schedules to build, people to recruit, stakeholders to work with, feedback to sort.

Centercode Customers See a 646% Return on Investment

Centercode

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products.

B2C 63

How Arris Saved $1M by Fixing Bugs Before Release

Centercode

Even the most robust and well-resourced QA labs have limits. There’s simply no way to keep up with the growing combinations of technology devices your customers are using in their lives.

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

3 Vitals for Creating High-Impact Wearables and Health Trackers

Centercode

Wearables have quickly become an easy way to enhance health, personal care, and fitness routines and deliver notifications from paired mobile devices. In 2019, the number of wearable shipments jumped over 80% with a new high of 118.9 million units. By 2024, that number is expected to reach 526.8

How Virtuous Acts Bring Our Team Together

Centercode

The enormous stress of 2020 has made it all too easy to focus on what we don’t have: parties with friends and family, the ability to travel, some of our favorite holiday traditions…I’ll stop there before I start crying.

2 Important Ways Your Testers Increase AI Performance

Centercode

Why does AI that performs so well in a lab underperform when it’s out in the real world? Earlier this month, a team of 40 Google researchers published a study about just that — and their investigation returned some vital insights into the challenges of developing machine learning.

Building a Foundation for Smarter Home Automation

Centercode

Today’s homes may still be a far cry from the Jetson’s — but rapid advances in technology mean they’re smarter than ever.

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Caavo Exceeds 250% Beta Test ROI with Centercode

Centercode

In the home environment, communication is king. But it isn’t limited to people; it’s also mandatory for connected devices. The ability of newly adopted tech to “talk” to the existing devices in a given environment is a baseline expectation.

Is Product Perfection Really Attainable?

Centercode

Imagine: A delightful, bug-free product springs fully formed from your PRD and lands directly into your customers’ waiting hands. Seems impossible? That’s only because…it is. No product is perfect at the start.

Delivering Picture-Perfect Experiences in the Year of Streaming

Centercode

2020 has been aptly dubbed the “Year of Streaming.” ” Movie premieres, live concerts, conventions, and other normally in-person gatherings are joining the vast popularity of streaming media and games made possible by streaming services all over the world.

Connecting Customers to Office Tech in the WFH Era

Centercode

In May 2020, Twitter defied the uncertainty of the then-nascent COVID-19 pandemic with a decisive announcement: they were making work-from-home permanent. It was a plan two years in the making, but one that foreshadowed a global trend.

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

YouTube is Opening Beta Tests to Power Users (and We’re Here for It)

Centercode

In October 2020, YouTube quietly changed the way it beta tests which allows only premium subscribers to opt-in to test new features. It’s a departure from the way things have always been when they just selected beta testers at random.

How to Increase Your Beta Engagement by 75%

Centercode

Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success.

Beta Testing Is More Than Just an Insurance Plan

Centercode

Here’s the universal truth about insurance: you buy it, but you hope you never actually have to use it. We treat insurance as a necessary evil for this reason. Nobody ever looks forward to purchasing or using it.

Centercode CEO Talks Tackling Challenges with a COVID-World Mindset

Centercode

As the industry gets rocked with viral and economic disruption, consumers want more for their money. Meanwhile, the audience leveraging technology is broader than ever before — meaning the demand for seamless and delightful product experiences is the highest it’s ever been.

How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.

How Centercode Is Helping You Adapt to the Unknown

Centercode

The world is in a constant state of change — and it’s never been more apparent than during this period of global COVID disruption. Tech companies, in particular, are adapting in several ways. Some are scaling down the number of product launches to focus their resources on a select few.

How to Decrease Beta Testing Costs by 40%

Centercode

When you’re looking to shave costs anywhere you can, quality is the one thing you can’t afford to cut. It’s the number one objective driving your product’s success. But ensuring high quality is expensive.

5 Beta Program Tips to Live By from Industry Superstars

Centercode

The only certainty in these unpredictable times is that your customers know what they want — and they’re eager to talk about it. That’s what makes securing customer feedback more crucial than ever. But with your team — and your customers — scattered to the winds and hunkered down for the long haul, it can be difficult to keep the ball rolling smoothly in the right direction.

How to Save 40% More Time on Beta

Centercode

If you’re like 75% of professionals charged with securing real-world insights from beta testing, your time is short. When it comes to beta testing, Centercode is synonymous with saving time.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Centercode’s Passion for Supporting the CV Industry and Our Team

Centercode

It’s our mission here at Centercode to make technology easier to use and more accessible for everyday people. We’re passionate about it — that’s why ‘passionate’ is one of the six core values we live by.

Dispatches from Centercode’s Remote Offices: Kyle, Mike, Ria, Eddie, and Frank

Centercode

It’s been three weeks since Centercoders left HQ and started working remote — but who knows what time means anymore, right? We’re slowly adapting to the circumstances of this global experience, both as a company and as individual team members. But as unreal as these weeks have been, circumstances like this really put the adaptability, creativity, and enthusiasm of the Centercode Team on full display.

Surviving Economic Uncertainty by Prioritizing Customer Experience

Centercode

Everyone’s under a lot of stress — and unsurprisingly, the companies producing new products are experiencing parallel challenges to the customers they’re serving. The full economic toll of COVID-19 in the foreseeable future is a magnet for uncertainty around new product launches and releases. Many workers are still remote, which means they’re still learning how to minimize friction between new communication protocols and expectations.

How Centercode Solves Your 3 Most Frustrating Recruitment Challenges

Centercode

Picture this: you’re in a meeting about an upcoming product release that will launch in a couple of months. The product is almost feature-complete, which means it’s just about ready for beta testing. Someone — maybe it’s your boss or someone from a different department — starts talking about recruitment. “This product has a lot of features,” they say. “Let’s get 200 people to test this and give feedback.” ” 200?

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Dispatches from Centercode’s Remote Offices: Colleen, Michael, Doug, Tom, and Seph

Centercode

We’re one month into our shelter orders — it’s a bittersweet anniversary. Luckily, the passion, adaptability, and collaborative spirit that are hallmarks of Centercode’s company culture make it easy for us to find ways to stay productive and occupy our free time. How have we been spending our time? Last week’s Hometasking challenge asked Centercoders to step onto the silver screen by recreating iconic movie scenes. Matt and Myles reenact the opening of the Lion King.

The Secret to Higher Amazon Star Ratings

Centercode

With hundreds, sometimes thousands of products to choose from, Amazon star ratings and reviews are one of the most common and reliable ways for consumers to make buying decisions and feel confident in their choices. In a 2016 study , 71% of consumers reported feeling more comfortable purchasing a product based on its reviews. As shopping digitally becomes increasingly common and convenient, that number will only go up. High star ratings = good. Low star ratings = bad.

How Real-World Product Testing Combats Bias in Tech

Centercode

In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. “IBM firmly opposes and will not condone the uses of any technology, including facial recognition technology offered by other vendors, for mass surveillance, racial profiling, [or] violations of basic human rights and freedoms,” wrote IBM chief executive Arvid Krishna in a letter to Congress.

Dispatches from Centercode’s Remote Offices: Ben, Dustin, Dema, Matt, and Sabrina

Centercode

This week marks Centercode’s 19th birthday! While we’re celebrating much the same way we all have these past two months — virtual happy hours, slack chats, and other new-normal gatherings — we’re still coming up with fun and creative ways to stay engaged with our coworkers. This week’s Hometasking challenge asked us to create quarantine-specific postcards we could send from the safety of home. Mike repurposes his ski gear for a different kind of slope.

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.