Trending Articles

Product and Pricing Strategies to Realize Customer Value

bpma ProductHub

by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value?

“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day.

Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio.

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

We often hear the old adage, “forget your weaknesses, play to your strengths!” when talking about the fastest way to get ahead in your career. After all, your strengths are your competitive advantage. It is easier and more enjoyable to work on skills you are already good at and know you can become great at. However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've you've launched an MVP, you know that the journey has just begun. But what do you do after the launch? How do you figure out what to do next? After you launch, it's important to be able to look at how different segments of your users react and quickly uncover signal vs. noise so you can iterate and improve. Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your way to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a skill set to make the most of your launches.

Using Slack: How To Be Distraction Free Like It’s Builders

Nir Eyal

The post Using Slack: How To Be Distraction Free Like It’s Builders appeared first on Nir and Far. Distraction

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More Trending

Lessons From the Space Race: 3 Steps to Better Product Decisions

Mind the Product

What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists.

What Playing in a Rock Band Taught Me About Product Management, Part 2

The Product Coalition

In late 2016, I remember reading a great bit by John Vars (now CPO at Qonto, previously Varo Money & TaskRabbit) titled as per the above, which of course immediately grabbed my attention; in the article, he delves into his past as a musician, and draws parallels to his present vocation.

Do It For the Portfolio Instead of Every Product: 1 of 5

Proficientz – Product Management University

There are five things that you don’t need to do for every product if you do them once for the portfolio. They’ll reduce the stress that goes with constantly changing priorities and more importantly, improve product management’s stock by operating more strategically, simplifying execution and getting better results. Market Segmentation. Imagine that you have 20 products, each of them with strong growth potential in five market segments.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Inside Intercom

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. You might say it’s one of the strongest advantages a startup has.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

A comprehensive guide to A/B testing

Userzoom

How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form.

Product Discovery or Product Delivery: How do you Decide?

Mind the Product

What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty. The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer.

Why Writing Out Your Ideas is The Key To Better Understanding

The Product Coalition

Years ago I worked as a consultant to small businesses seeking funding. Most of the companies and individuals I worked with were looking for business loans, but a few were also seeking equity investments primarily from angel investors.

CRO for Bloggers: How to Convert Readers Into Customers

AB Tasty

While not all blogging has the explicit goal of driving sales, most content marketing programs are set up with the. Read more. This article was originally posted on AB Tasty as CRO for Bloggers: How to Convert Readers Into Customers. Conversion Optimization

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Product Love Podcast: Hubert Palan, CEO and Founder of productboard

ProductCraft

Hubert Palan wants every product to be both functional and delightful. He’s constantly thinking of ways to optimize experiences — he even says it the core of who he is. Sounds like a natural product manager if you ask me.

Amazon Product Managers Decide To Do Battle With UPS

The Accidental Product Manager

Amazon product managers say “Bring It On” Image Credit: Julien. As I’m sure that we all know by now, Amazon is a very large company that does a lot of different things: they ship books and products, offer cloud computing resources, and even run an internet based television channel.

Can Product Culture Save Media? by Anita Zielina

Mind the Product

Anita Zielina’s keynote at this year’s MTP Engage Hamburg addresses the question of whether “product culture” can save the media industry.

The Most Disruptive Trends in Automotive Software Development in 2019

The Product Coalition

Digital transformation processes are happening across all industries and the automotive sector isn’t an exception. The last year was challenging for automotive sales, showing no increase in sold units at all, according to Statista.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

The Write Stuff: Using Software Analytics to Educate Customers

Revulytics

There’s nothing like the power of the pen. Or, in the digital era, there might be nothing as convincing as words created by computer pixels. For software companies, the influence of words lies in the content created to educate customers on how to make the most of their products.

3 Compelling Concepts from Basecamp's Shape Up

Sachin Rekhi

I always love reading each new book the Basecamp team publishes as they are inevitably chock-full of unique perspectives that preach an approach to working better that goes against conventional wisdom and established best practices.

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Women in Product: How to Combat Bias in Product Management

ProductCraft

Traditional industries like retail, insurance, and banking may have a lot to learn from the software industry to evolve into digital enterprises, but they have plenty to teach as well. Especially when it comes to diversity and inclusion. Take retail, for example.

Lean Mean Product Machine – Dan Olsen on The Product Experience

Mind the Product

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

How to Create and Manage Cross-Functional Teams

The Product Coalition

Guide on Managing Cross-Functional Team To develop a good project, you need to consider two important factors?—?a a project idea and a team of specialists. Speaking about the team, there is always a question: what team structure to choose?

What Leadership Qualities Does it Take to be a Good Leader?

UX Studio

Ever wonder about the difference between leadership and management? This article shares essential leadership qualities. Also, we’ll give some examples of what leadership on a UX team looks like. What does leadership involve?

Hook trial users from their first use

Inside Intercom

In 1898, American sales pioneer E. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention.

Announcement: New Distributed Agile Teams Online Workshop

Johanna Rothman

After Mark Kilby and I collaborated on From Chaos to Successful Distributed Agile Teams , we decided to start creating online classes. We have just opened registration for our first geographically distributed agile teams class. See Prepare for Successful Distributed Agile Teams. It's a self-study class. That means you can proceed at your own pace. You'll have the opportunity to join a Slack group for discussion and support.

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen

How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.

Managing Conflicts Effectively by Parul Goel

Mind the Product

The age-old issue of conflict in the workplace: there are many reasons why we choose to avoid it, but what if we engaged with it effectively instead?

Product Dev: Think “Past, Present & Future”

The Product Coalition

I often like to frame product development as 3 buckets?—?Past, Past, Present and Future. Past: What are the things we have shipped previously and how are they performing? Are our experiments achieving what we hoped they would? Present: What is the current sprint or work we should be doing today?

Meet Hayley Jean Farr: Gainsight’s VP of Market Development

Gainsight

Our mission is to prove that you can win in business while being human first. So we want to put the spotlight on some of those humans helping Gainsight win in business! This time around, let’s meet our VP of Market Development, Hayley Jean Farr , and hear from her in her own words.