The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals
High Octane Product Management
SEPTEMBER 20, 2017
The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed.