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Cause & Effect and Product Risk
Tyner Blain
FEBRUARY 4, 2019
When deciding how to invest in your product, you need to take into account the risks that your investments will not return the outcomes you desire.
Tyner Blain
Agile at Scale – Outcome Driven (or Broken)
Tyner Blain
MAY 24, 2017
Taking agile, a process otherwise optimized for small, cross-functional, collaborative teams and making it work at scale is fascinating. You have to change some elements, and retain others, as you redefine the context.
Market Problem Framing Example
Tyner Blain
NOVEMBER 26, 2018
As Steven Haines first told me, “strategy first, roadmap second.” ” There is a step between the two – deciding which problems you will focus on solving with your product. Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. Understanding how problems are framed in your market is critical to developing a successful product strategy. Ted Levitt Whole Product Model.
The Potential of Agile
Tyner Blain
JUNE 11, 2017
The pop-culture concept of a silver bullet – a simple solution to a hard problem – is a dangerous idea. It can be used to over-promise, and doom a team to under-delivery.
Embedded BI and Analytics: Best Practices to Monetize Your Data
Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst
By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!
Progressively Elaborated Users
Tyner Blain
SEPTEMBER 10, 2017
Understanding your users is critical to developing good products. A “complete” understanding is sometimes required, and always comes at a cost. A contextualized understanding is valuable but less so, and costly but less so.
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Outside-In User Story Example
Tyner Blain
OCTOBER 6, 2016
Being “outside-in”, “outcome-based”, and “market-driven” is particularly important for creating successful products. The problem is that just saying the words is not enough to help someone shift their thinking.
Minimum Valuable Problem
Tyner Blain
JULY 22, 2016
Defining and building a good minimum viable product is much harder than it sounds. Finding that “one thing” you can do, which people want, is really about a lot more than picking one thing.
Product Owner Manager – Alone Together
Tyner Blain
APRIL 12, 2016
Product owners and product managers. Two roles, often done by one person. Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product.
Features do not a Product Roadmap Make
Tyner Blain
APRIL 7, 2015
Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. We had a great turnout of over 1500 people in the session – with not nearly enough time to answer all of the questions.
Nine companies share 30+ best practices for creating embedded analytics products
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In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.
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Playing Whack-A-Mole With Risk
Tyner Blain
JANUARY 8, 2017
Assumptions are interesting things – we all make them all the time, and we rarely acknowledge that we’re doing it.
Good Enough
Tyner Blain
DECEMBER 10, 2014
We hear a lot about building products which are “good enough” or “just barely good enough.” ” How do we know what “good enough” means for our customers? No one really tells us. Different Perspectives of Good Enough.
Opposite Views of a Product Roadmap
Tyner Blain
DECEMBER 3, 2014
Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future. Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future?
Professional Services and Improving Your Product
Tyner Blain
JUNE 3, 2016
How do you work with professional services, consulting, field engineers, etc. to make your product better? Do you just treat their inputs as yet another channel for feature requests , or do you engage them as an incredibly potent market-sensing capability? Conversation Starter.
Top 10 industries for monetizing data: Is yours one of them?
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Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!
Encryption is not Binary
Tyner Blain
APRIL 6, 2016
If you ask someone if they require encryption on their device, first of all, you will likely get one of two answers – yes or no – useful for segmenting your market or developing persona.
You Won’t Believe What These Five Lenses Can Show You About Your Product
Tyner Blain
APRIL 29, 2015
Fundamentally, product management requires you to assess, synthesize, and prioritize the needs which drive the creation of your product in the context of three main objectives: desirability, viability, and feasibility. While laudable, these objectives are too abstract to be actionable.
Agile Through a Matrix Lens
Tyner Blain
NOVEMBER 12, 2014
“Agile” is something most teams do wrong*, without realizing they’re doing it wrong. A good 2×2 matrix acts as a lens, helping to convert information into insight.
Why Write Requirements
Tyner Blain
JULY 17, 2013
There is a lot of advice out there for how to write requirements. There is not as much discussion about why to write requirements. Spend some time thinking about why you write requirements before you make decisions about how to write your requirements. Why Write Requirements?
Add Value with a Dashboard Refresh: What You Need to Know
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
Dashboards and analytics can really set your application apart, but that doesn't mean you can implement them and forget about them. Are they adding value to your product? Do your users benefit from them anymore? What should be improved, and what do we have the resources to improve? Join Miles Robinson, former UX and Design Manager, as he explains the different ways to refresh your dashboards - and how to determine what's the best path to product dashboard success. You'll leave with an understanding of how to figure out the best next steps specifically for you and your application.
Customer Churn and SaaS
Tyner Blain
FEBRUARY 17, 2016
Software as a Service is not a one and done transactional offering. A product or business built on SaaS is built on the subscription model – recurring revenue is half of what drives the business (and valuation). The other half is the rate of growth of that recurring revenue.
Product Owner Survival Camp
Tyner Blain
MARCH 30, 2016
Product owners are likely to find themselves alone in the organizational wilderness. Their organizations expect them to connect the towers of long-term strategic planning with the frontiers of great new products. Iterative and incremental development of solutions can bring these two worlds together.
Is Agile Really Cheaper?
Tyner Blain
JULY 9, 2013
There are several ways to answer the question “is agile cheaper than waterfall?” ” Here are two of my favorites: “It depends. Agile done well is cheaper, as long as you measure correctly.” ” “You’re asking the wrong question.
Agile Cadabra
Tyner Blain
JUNE 12, 2014
Agile is not magical. Changing from a waterfall process to an agile process changes how your team works, and helps eliminate inefficiencies. Adopting an agile process does not let you magically have a more successful product. What makes agile powerful is also makes it dangerous. Triage and Urgency.
The Complete Predictive Analytics Lifecycle for Application Teams
Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics
Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications? In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.
Classifying Market Problems
Tyner Blain
AUGUST 1, 2014
Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work.
Why Not What – An Example
Tyner Blain
JANUARY 5, 2015
Forbes quoted Steve Jobs as saying “I’m as proud of what we don’t do as I am of what we do.” ” This is a really enlightened perspective – and a way to enforce focus from the top down.
You Don’t Know Jack (or Jill)
Tyner Blain
FEBRUARY 11, 2015
You’ve got some shiny new segmentation data about prospective customers; how much they earn, where they are located, how old they are. How does that help you make decisions about your product?
How is SaaS Changing Product Management – A Research Thesis
Tyner Blain
AUGUST 7, 2013
Paddy Barrett in Ireland is preparing his Master’s thesis on Product Management and would like to interview (USA) state-side product managers for his primary research. It would be awesome if you could help him, and help us all. My Connection.
5 Product Traps - And Better Paths
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
Is your agile team overloaded with feature requests, with no time for discovery? Do your roadmaps read like impossible wish lists? Well, you’re not alone. It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery? Johanna Rothman has seen this all too often across many different organizations. She will take us through five common traps that agile product teams fall into – and likely you are in several of those traps right now. And good news - she has ways to avoid them!
Whole Product Game
Tyner Blain
AUGUST 1, 2013
How can Theodore Levitt’s classic Whole Product approach help with defining a product roadmap? I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. Whole Product Game Background.
Step 0: Don’t Freak Out – How To Get Started In Market Discovery
The Secret PM Handbook
FEBRUARY 21, 2019
It’s easy to say “Get out of the building.” We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) to find their problems. But for some of us that’s just not actionable advice.
Listen to Understand: Listening Practices for Product People
Roman Pichler
FEBRUARY 4, 2019
Listen to Understand, not to Answer. Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People.
Prioritize Opportunities, Not Solutions
Product Talk
FEBRUARY 13, 2019
I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely.
5 Key Considerations for Top-Notch Product Dashboards
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
So you want to set your product apart with the latest analytics, but you’re not sure where to start. How do you know what your customers want? And how can you make sure that you’re solving their problems? And wait a second, is it even feasible for your team to take this on right now? Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards. You’ll leave with a better understanding of where to begin on creating actionable, insightful dashboards.
Your Passion is Your Greatest Asset, Learn How to Harness It
Lead on Purpose
NOVEMBER 20, 2017
Your passion is your greatest asset, learn how to share it Continue reading → Knowledge Purpose ambitions courage creativity entrepreneur experience grit passion
Are Product Leaders Listening to Customers?
280 Group
JANUARY 15, 2019
As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback.
Technical Debt and Product Success
Roman Pichler
DECEMBER 4, 2018
Why Technical Debt Matters for Product People. As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is.
Why Engineers Should Participate in Discovery
Product Talk
DECEMBER 12, 2018
Are you inviting your engineers to participate in discovery with you? If yes, do you get pushback from them? Does your organization prefer that your engineers only write code?
What Users Want: How and Why to Build Knowledge into Your Product
Speaker: Nils Davis, Principal, NPD Associates
Usage data allows PMs, the product team, and the whole organization to make better decisions. Good usage intelligence gives you the ability to be smarter, more active, more decisive, nimbler, and to minimize risk. But what if you don't have that data - such as before you have users? Or, what if the right decision seems to fly in the face of the data you have? Or, what if your product offers more than just the standard features? To get deeper into these questions, Nils Davis asks, "What is the most interesting thing about Instagram?" (Because who doesn't like a product that Facebook paid $1 billion for when it had fewer than 50 employees and no revenue?) Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products. Finally, he’ll tie it all together by explaining how the way you interpret and use usage data can impact the way your tell your product’s story, and ultimately, how your users use your product.
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