Is It Time For Mailchimp To Give Up The Throne: Who Are The Other Promising Contenders In The Market?
For years, Mailchimp has been the go-to for email marketing needs. Founded in 2001, Mailchimp has grown its user base to more than 11 million.
They’ve made a significant mark in the email marketing space by expanding their product features to build sites, business intelligence, social media management, and more.
For a product that’s so massive, there are still some concerns among its users that make us think if Mailchimp should pass on the crown.
Before we look at the problems with Mailchimp, let’s look at the pros of the tool:
- Code-free email set up
- Marketing calendar
- Marketing automation
- Landing pages & Signup forms
- Robust analytics & reporting
- Social sharing
But, the burning issue that the users of Mailchimp face are that, their emails land on the Spam folders.
Not just that, look at the other issues that the users of Mailchimp face (curated from across forums and app review websites).
What are the major issues with Mailchimp?
- Limited template collection and scarce options for the e-commerce category
- Does not integrate with Shopify
- No option to pay only for the subscribers you have
- No access to critical features in the free plan
- No code-free personalization
- Limited signup form templates
- No in-built stock image library
- No 24*7 email & chat support
These are some of the reasons why Mailchimp users are looking for an alternative, and I’m not joking when I say that! Look at the monthly search volume for the term “Mailchimp Alternatives”.
Source: Semrush
If there are folks looking for an alternative to Mailchimp, then we need to provide them with the information they deserve!
So, here’s the list of the top 5 Mailchimp alternatives.
What are the other major contenders that deserve the throne?
1. BayEngage
What is BayEngage?
BayEngage is a Customer Engagement and All-In-One Marketing Automation product used by thousands of online stores across the globe. With BayEngage, your customer engagement will get better and brighter.
BayEngage’s Pricing
BayEngage offers 2500 emails for 250 subscribers every month in the free plan and the pricing starts at as low as $10
How is BayEngage a better Mailchimp alternative?
- 300+ Ready to use email templates
- A free plan with access to all the key features
- An in-built library of millions of stock assets
- 15+ Signup form templates
- Unlimited chat and phone support
- Affordable pricing
- Simple UI & UX
- Custom built for eCommerce businesses
- Integrates with Shopify
- Emails land on the recipient inbox (good deliverability rates)
- Advanced segmentation and personalization
- Powerful automation feature that enables automation of welcome emails, abandoned cart, win-back, post-purchase, and various other recipes
2. Klaviyo
What is Klaviyo?
Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation. Klaviyo delivers amazing experiences for customers across email and other owned channels.
Klaviyo’s Pricing
Klaviyo offers 500 emails to 250 contacts in their free plan and their paid plan starts at $20
How is Klaviyo a better Mailchimp alternative?
- Chat support for 1000 contacts. Higher-tier accounts get their own account manager
- Pay-as-you-go model
- Forward-thinking automation and data-centric feature
- Plenty of Signup form templates
- Custom-built for eCommerce businesses
3. Omnisend
What is Omnisend?
Omnisend is an email and SMS platform with a strong orientation towards eCommerce. It works predominantly on conversion-focused automation and segmentation options.
Omnisend’s Pricing
Omnisend is free for 15,000 emails per month and the paid plan starts at $16 per month.
How is Omnisend a better Mailchimp alternative?
- The standard plan includes 24/7 Email and Chat Support
- The free plan allows 15,000 emails per month
- Ecommerce friendly features in email campaign building
- Starts at $16 per month
- Advanced automation and segmentation capabilities
- Integration of email, SMS, and web push notifications
4. CM Commerce
What is CM Commerce?
CM Commerce combines powerful eCommerce marketing with user-generated content tools. They work predominantly on customer engagement and have interesting features to build trust in your brand.
CM Commerce’s Pricing
The pricing starts at $9 per month which allows you to send 5000 emails to 500 people.
How is CM Commerce a better Mailchimp alternative?
- Starts at $9/month
- Email support is available on all plans.
- Custom-built for eCommerce businesses
- Advanced automation capabilities with recipes to multiple eCommerce workflows like cart abandonment, review invitations, loyalty programs, and more
5. Moosend
What is Moosend?
Moosend is an email marketing tool that enables the creation, segmentation, and automation of emails. With Moosend you can also create landing pages and subscription forms.
Moosend’s Pricing
Moosend has a forever free plan with an option to send unlimited emails to 1000 subscribers and the paid plan starts at $10 per month.
How is Moosend a better Mailchimp alternative?
- Moosend starts at $10 per month
- Moosend has more than 100 email templates
- You can create landing pages and subscription forms on Moosend
- Powerful segmentation and automation capabilities
Wrapping Up
Mailchimp is a great tool for email marketing and there’s no second thought to that. But, every user, their business, and their goals are different.
Depending on that, the value a user derives from a tool may vary.
Mailchimp may not be an ideal tool for a user who’s in the eCommerce space or does not have a ton of time or the skillset to design templates.
So, we hope this list helps you make a timely and well-informed switch.
