Branding Yourself as a Product
MAY 23, 2017
Unfortunately, in 2001 as the dot-com boom went bust, Fujitsu, for the first time in the company’s history, lost money. Put another way: Your personal brand is more important than ever. You are a product. And if you are the product, why not manage your personal brand like a product? Your Career and the Product Lifecycle. Just like in a product lifecycle, though, there will be times when your industry and technology evolve.