Remove 2001 Remove Branding Remove Product launches Remove Product Manager
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Branding Yourself as a Product

Pragmatic Marketing

Unfortunately, in 2001 as the dot-com boom went bust, Fujitsu, for the first time in the company’s history, lost money. Put another way: Your personal brand is more important than ever. You are a product. And if you are the product, why not manage your personal brand like a product?