Applying Neuromarketing to Elevate the Digital Banking User Experience
UX Planet
MAY 1, 2025
After years of digital innovation, many financial apps still drown users in dataand miss what really matters: how people feel about their money. Research in consumer neuroscience by Kenning and Hubert (2008) indicates that subconscious, emotional factors strongly influence our decisions. In practice, it actually does the opposite.
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