High Performing Teams: Super Goals & Super Identity
The Product Coalition
AUGUST 17, 2022
Sethi, Smith, & Park, Cross Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products , Journal of Marketing Research , 2001. Majchrzak, More, & Faraj, Transcending Knowledge Differences in Cross-Functional Teams , Organizational Science , 2011.
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