Idea Validation — Much More Than Just A/B Experiments
Published in
Sep 11, 2019
Here are a few important things to know about product ideas: 1) the vast majority of ideas lead to no measurable improvements in business results or value-to-customer (some actually cause negative results) 2) No one, no matter how senior or experienced, can predict which ideas will work and which won’t — there are just too many unknowns. 3) Most companies use weak heuristics, opinions and archaic decision processes to place bets on a handful of unproven ideas. I’d argue that this is by far the biggest source of waste in the industry.
The up-to-date version of this article is now published here: https://itamargilad.com/idea-validation-much-more-than-just-a-b-experiments/
