The Product Coalition

JUNE 4, 2020

The metric was originally developed by Fred Reichheld, Bain & Company, and Satmetrix, and it was introduced by Reichheld himself at Harvard Business Review in 2003. I consider it an essential customer relationship measure for every product company and find this system yet another relevant technique for measuring the product/market fit.

User Testing 78

User Testing Product Marketing Product Research Marketing 78

The Product Coalition

FEBRUARY 5, 2019

He is very interested in investment and innovations in the product sphere, writing on Medium and Twitter about these and other tech transformations. Andrew Chen is currently a consumer startup investor, but in his long career he has been Director of Product Marketing, Co-Founder of a startup and then Growth leader at Uber.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

PMLesson's Ace the PM Interview

MAY 19, 2020

The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. It was designed to help build future business leaders in the Marketing organization at Google.

Product Marketing 52

Product Marketing Marketing Weak Development Team Analytic Tools 52

Userpilot

OCTOBER 10, 2022

Product Net Promoter Score (NPS) is a metric of customer satisfaction. Fred Reichheld developed NPS in 2003 to quickly measure customer sentiment. To obtain the result, you need to ask your users how likely they are to recommend the product. The NPS was developed by Fred Reichheld in 2003. Product-market fit score.

User Testing 98

User Testing Feedback Software Onboarding KPIs Analytic Tools 98

Mind the Product

DECEMBER 2, 2016

In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004. Product marketing issues. He says that his framework is simple to implement and enables product teams to track how the feedback categories change month over month.

User Testing 70

User Testing Customer Feedback Customer Experience Feedback Software 70

Userpilot

JANUARY 22, 2020

Net Promoter Score, often abbreviated to NPS, was first devised in 2003. An NPS survey consists of one simple question (sometimes two, but we’ll get to that)… “How likely are you to recommend [PRODUCT] to a friend or colleague?”. That was 17 years ago, back in 2003. How to cross-reference product usage with NPS?

Analytic Tools 134

Analytic Tools Feedback Software Research Software Data Visualization 134

The Product Coalition

APRIL 2, 2020

To survive and succeed, your product leadership must be sharper than ever. Beijing’s Forbidden City, July 2003 (photo taken by me) June 24th, 2003, was the first day of life after SARS in Beijing. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an On that same day, I landed in the city.

Leadership 78

Leadership User Testing Agile Travel 78

Userpilot

JUNE 16, 2021

To measure user satisfaction, use the following types of micro-surveys: NPS (Net Promoter Score) , CSAT (Customer Satisfaction, CES (Customer Effort Score) and PMF (Product-Market Fit). PMF (Product-Market Fit) – measures whether you’ve achieved product-market fit or not. Source: Hotjar 16.

Feedback Software 52

Feedback Software Analytic Tools Customer Satisfaction User Testing 52

Sachin Rekhi

JUNE 18, 2015

I wanted to share the best practices I've learned for implementing an NPS program within an organization to get the most out of this KPI for driving more delightful product experiences. Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. The Origin of NPS.

Product Research 107

Product Research Customer Experience User Testing KPI 107

Userpilot

MAY 17, 2022

Customer feedback loops help you keep your product relevant to the user. Everyone builds a product that they think is best for the market, but what you build might not be what the users want. Even if you achieved product-market-fit and users love your tool, the world is constantly changing, and so will user needs and wants.

Product Research 98

Product Research Feedback Loop Feedback Software User Testing 98

svpg

SEPTEMBER 30, 2016

Martina has gone on to have a remarkable career, in both product management and product marketing. I’ve seen so many amazing product people have come from the BBC, and many are now all over Europe and beyond. What started then became a multi-billion dollar win for both Apple and Microsoft.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Business of Software Conference

NOVEMBER 19, 2019

Couple of really good examples of that are product management and product marketing because they are a multiplier; they collaborate across a team so if you don’t have a really high bar there you’re going to have really bad product and you’re going to have really bad messaging for your sales and marketing team.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Usersnap

FEBRUARY 20, 2020

His research culminated in a paper published in the Harvard Business Review in 2003, where Reicheld summarized his findings and unveiled the NPS metric and its associated survey question. The advantages of NPS. There are plenty of advantages associated with using the NPS system to measure customer loyalty and satisfaction.

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64