Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)
Product Talk
MARCH 16, 2022
If we interview well, we’ll hear about a myriad of unmet customer needs, pain points, and desires—collectively called opportunities. This simple formula is how we create customer value (by delivering on opportunities) in a way that creates business value (by driving our outcome). Interviewing is generative. We need both.
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