Product Innovation Educators
MARCH 27, 2023
The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. We conducted two more retrospective analyses covering 2004-2013 and 2014-2021. 9:40] What are key innovation practices that winners have in common?
The Product Coalition
DECEMBER 10, 2020
While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Blue Ocean Strategy Published in 2004, the ideas of professors W. Chan Kim and Renée Mauborgne quickly gained popularity.
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The Accidental Product Manager
APRIL 24, 2017
At the time Toyota was targeting the Generation X buyers and the Scion brand offered them a differentiation from the Toyota core line of cars. Note this is with seven different models and is much less than the 100,000 cars that Scion sold in 2004 with only three models. This type of customer does not value the differentiation as much.
The Product Coalition
MARCH 6, 2019
TheFacebook.com of 2004/5 that didn’t yet include the ‘like’ button or even the feed! And the investment / learning process that we’ve painfully gone through is what differentiates us from those who have yet to ‘join the elite club’. ;-) Let’s explore the most popular apps out there to see if the theory sticks: Remember Facebook?
The Product Coalition
MARCH 17, 2019
TheFacebook.com of 2004/5 that didn’t yet include the ‘like’ button or even the feed! And the investment / learning process that we’ve painfully gone through is what differentiates us from those who have yet to ‘join the elite club’. ;-) Let’s explore the most popular apps out there to see if the theory sticks: Remember Facebook?
The Product Guy
SEPTEMBER 27, 2016
In 2004, Adrienne Tan co-founded Brainmates with Nick Coster. James builds products and services which delight customers and differentiate companies. Amanda lives in Melbourne with her family and in her spare time likes to explore all things cooking related (with a dose of the gym thrown in to try and work it all off!)
The Product Guy
OCTOBER 25, 2016
In 2004, Adrienne Tan co-founded Brainmates with Nick Coster. James builds products and services which delight customers and differentiate companies. Amanda lives in Melbourne with her family and in her spare time likes to explore all things cooking related (with a dose of the gym thrown in to try and work it all off!).
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