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How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve.

Finance 80
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Top Product Design Companies to Work With in 2021

UX Studio: Product Management

These people work together to create digital products and services that inspire and help others succeed. The company was founded by three enthusiasts who met at Howard Dean’s Presidential campaign in 2004. Apart from designing digital products that matter, the Ustvo team creates its own games. Boston, and New Orleans. .

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Scaling the Product Owner Role

Roman Pichler

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Having a single product owner in place supports this: if no consensus can be achieved about what to do next, the product owner decides.

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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.