Remove 2006 Remove Branding Remove Customer Experience
article thumbnail

The Matcha Mystery: Why Your “Japanese” Matcha Might Be Made in China

freshtrax

We somehow landed on matcha, and he told me about a video hed recently seen saying, “You know, some Chinese matcha brands are deliberately misleading consumers into thinking they’re buying Japanese products.” A significant number of matcha products featuring Japanese-style branding are actually produced in China.

article thumbnail

Alchemer Named to Inc.’s 2025 Best Workplaces List 

Alchemer Mobile

June 17, 2025 – Alchemer, a global leader in customer experience and feedback technology, is proud to announce it has been named to Inc.’s Alchemer empowers customer-obsessed teams to move from asking to action with software that scales from a one-time survey to sophisticated feedback programs.

Naming 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. Then deliver that in an effective way and measure the success of that against brand goals. [7:14]

article thumbnail

5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

article thumbnail

Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform

Alchemer Mobile

Acquisition expands Alchemer’s ability to help brands close the loop with their customers. January 4, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. LOUISVILLE, Colo.

article thumbnail

How Did IKEA and Starbucks Successfully Localize in Japan?

freshtrax

However, from btrax’s 16 years of experience helping US companies expand to Japan, it can be an expensive lesson if you don’t take the time to understand the landscape. In 2006, IKEA opened a megastore in Tokyo offering smaller furniture with simple designs, specifically designed to match the Japanese lifestyle.

article thumbnail

Business Intelligence vs. Customer Analytics: Why You Need Both

Indicative

Data is the most valuable asset of our time. In this article, you’ll learn about a new genre of customer analytics capabilities that speak the language of people, rather than systems. With the launch of Amazon Web Services (AWS) EC2 in 2006, computing power reached an unprecedented level of scalability. The role of modern BI.