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The Matcha Mystery: Why Your “Japanese” Matcha Might Be Made in China

freshtrax

During a meeting earlier this month with Brandon Hill, CEO of btrax, our conversation shifted from sales and marketing to Japanese culture and business practices. And what does it say about how products cross cultural boundaries in our globalized market? ” This sent me down a rabbit hole. What’s the impact on consumers?

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Alchemer Named to Inc.’s 2025 Best Workplaces List 

Alchemer Mobile

The platform is used by companies worldwide to collect customer feedback, run employee engagement studies, conduct market research, measure brand sentiment, and more. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. Through its journalism, Inc.

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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

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Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform

Alchemer Mobile

Acquisition expands Alchemer’s ability to help brands close the loop with their customers. Founded in 2006, Alchemer helps businesses collect, analyze, and leverage customer and employee feedback to proactively drive better engagement, retention, and user experience. LOUISVILLE, Colo. About Apptentive.

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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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How Did IKEA and Starbucks Successfully Localize in Japan?

freshtrax

At btrax, we typically talk to two types of people when discussing Japanese market opportunities. Those who understand the landscape of the Japanese market and need to create a strategy specific to Japan. Today, we will not go into the specifics of the Japanese market. After 12 years, IKEA decided to leave the market.

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Can Apple’s Product Managers Win Back The Movie Market?

The Accidental Product Manager

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. Their share of the video rental / sales market has started to slip because of changing customer needs and new competitors.