Let’s Talk About Faster Horses
The Product Coalition
NOVEMBER 10, 2024
The quote is attributed to Ford himself for the first time in a letter sent to the UK publication Marketing Week in 2001: “Being market-led implies being led by the consumer — and consumers are bad at coming up with innovations (Henry Ford’s quote: “If I had asked my customers what they wanted they would have said a faster horse” springs to mind…).”
Let's personalize your content