430: How changes in marketing are influencing products – with Ali Plonchak
Product Innovation Educators
APRIL 3, 2023
Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? For example, one strategy is to target consumers in the right context.
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