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Where Does Product Management Fit?

Product Management Unpacked

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

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From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

The transition from engineering to product management is one of the most difficult. Of all roles that touch the product, engineers are the furthest removed from the market and the customers. If you’re an engineer with product manager aspirations, make the move in two smaller steps instead of one big leap.

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Top 75+ Resources for Product Managers

Sachin Rekhi

I'm often asked what's the best way for a new product manager to learn the fundamentals of the role or for an experienced product manager to continue to master their craft. I've organized this collection into several sections, starting with product management 101.

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5 Machine Learning Lessons for Product Managers

Mind the Product

What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers? Source: Todd Wickersty, [link].

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Product Failure is An Opportunity

The Product Coalition

The same principle accelerates growth for products, when resources that are thinly spread across multiple initiatives are all focused on the most successful value drivers. As a product manager I hosted a regular workshop called “Cutting Club”. Does the product have an imbalanced cost benefit?

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6 Product Managers Who Became CEOs-and How!

The Product Coalition

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. As a Product Manager, you have very little authority. While the buck stops with you when it comes to product decision making, the overall health of the company doesn’t rest on your shoulders.

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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia.