Applying Neuromarketing to Elevate the Digital Banking User Experience
UX Planet
MAY 1, 2025
Emotional Brand Connection Another surprising insight is the role of emotional bonds in building long-term loyalty and trust (Plassmann, Ramsy & Milosavljevic, 2012). One example is the Qapital app, which won users loyalty by turning saving into a fun, interactive experience through goal-setting, automation and reward-based features.
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