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And then you end up building multiple products over a number of years, we launched in 2004, we launch Basecamp, and 2005, we launch Ta-da list, and then we launched Backpack in the same year in 2006, we launched Campfire. In 2007, we launched Highrise; we launched a new product every year for like four or five years, basically.
It was 2007, which I realized is 13 years ago, which feels like a very long time. But back, but yeah, I mean, back-to-back in like 2007-2008 timeframe, I actually acquired a small ad network. Did you say oh, well, my consulting company was called info zerk. Starting Adzerk, an Overnight Sensation.
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