Mind the Product

OCTOBER 8, 2020

First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, [.]. The post AARRR vs RARRA: Pirate Metrics Explained appeared first on Mind the Product.

Presentation 158

Presentation Startups Product Marketing Marketing 158

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 153

User Testing Product Marketing Marketing Customer Experience 153

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

AUGUST 9, 2020

It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. They capitalize on 14 years of experience, 250 products released to the market for clients worldwide, and the skills of a 130-people-strong team. El Passion Min.

Analytic Tools 145

Analytic Tools Research Software Software Developers Software Development 145

Product Management Unpacked

APRIL 27, 2020

The Great Recession (December 2007- June 2009). The Iran/Energy Crisis Recession: (July 1981 – November 1982). The Gulf War Recession: (July 1990 – March 1991). The 9/11 Recession: (March 2001 – November 2001). The Great Lockdown (March 2020-?). It’s not a question of if , but when. Squirrel Patrol.

Product Management 158

Product Management Product Manager Management Management 158

Bain Public

MARCH 20, 2021

FITC Toronto 2008, Canada FITC Toronto 2007, Canada Flash Belt 2007, Minneapolis, U.S. Flash Forward 2007, Boston, U.S. Flash Belt 2008, Minneapolis, U.S. Flash Forward 2008, San Francisco, U.S. FITC Winnipeg 2006, Canada FITC Toronto 2006, Canada FITC Toronto 2005, Canada Flash Forward 2005, New York, U.S.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

Andrew Chen

NOVEMBER 30, 2021

I have a bit more more audio today to talk about as well… When I first moved to the San Francisco Bay Area in 2007, I was introduced to Tim Ferriss at a dinner — before he wrote 4 Hour Work Week, before his podcast, when we were both getting started. You can preorder it here as hard cover, kindle, or audiobook.

Books 56

Books Startups Branding Marketing 56

Business of Software Conference

FEBRUARY 11, 2022

For the last few years he’s focused on delivering on the promise that just about every marketing company makes: sending the right message, to the right people, at exactly the right time. Paul Kenny has been a regular attendee at Business of Software Conference since it started in 2007 and has spoken several times before.

Consulting 52

Consulting Customer Experience Books Startups 52

Roman Pichler

JANUARY 12, 2017

It was originally intended as a business strategy tool to discover new markets. The dark one represents the value curve of the smartphone industry in 2007; the light one the first iPhone. The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. Applying the Canvas to Your Product.

Strategy 144

Strategy Differentiation Product Research Advertising 144

Userpilot

JULY 8, 2021

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. The pirate metrics framework was developed by Dave McClure from 500 Startups and introduced in his 2007, presentation entitled “Startup Metrics for Pirates.”.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

Melissa Perri

MAY 13, 2016

In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. To understand these needs, you have to also understand the timing of 2007. While they were enhancing their point and shoot cameras and film, the market was going full steam towards phones. I want to know what people expect from me.

Research Software 120

Research Software Reporting Tools Feedback Software User Testing 120

Centercode

JUNE 24, 2020

Research from McKinsey & Company highlights the role that focusing on customer experience played during the 2007-09 recession. It does this by putting your product in the hands of target market customers to use out in the real-world before launch. What has changed are customers — and their expectations.

Customer Experience 98

Customer Experience User Testing Research Software Product Research 98

NextBigWhat

SEPTEMBER 29, 2021

came out on January 22nd, 2007. There is a dark time in WordPress development history, a lost year. was released on December 31st, 2005, and version 2.1 What killed us was “One more thing.” Matt, Founder of WordPress ].

Development 40

Development Marketing Product Management Product Manager 40

The Product Coalition

MAY 11, 2020

In worst case failed product-market-fit could lead to system deprecation, so that Monolithic architecture are the better thing to build. Meanwhile product that already achieved product-market-fit and has a significant number of loyal customers who keep coming back to use our product would be better off with microservices architecture.

User Testing 104

User Testing Product Management Product Manager Product Research 104

The Accidental Product Manager

AUGUST 21, 2023

There’s good chance that a lot of us may eventually get Alzheimer’s and so the market for this type of product could be huge. The result is there is a pricey therapy now on the market, Aduhelm, that regulators who approved it say isn’t fully proven to work against Alzheimer’s disease. What went wrong?

Weak Development Team 65

Weak Development Team Data Visualization Product Research Testing 65

Street Smart Product Manager

NOVEMBER 18, 2016

In 2007, ProductRepair (name changed), a market leader in its industry, was facing some serious threats: A rapidly maturing business. New “digitally native” entrants with greatly enhanced data collection abilities. A 100% call center based customer service model, with an escalating cost per interaction.

Data Visualization 60

Data Visualization Naming Strategy Product Management 60

The Product Coalition

JUNE 22, 2023

As the consumer experience may cross channels and vendors, expectations around marketing and branding may need to be updated. Cartoony, Corny Conclusion Notes I deliberately switched between consumer and customer, with consumers being a more general market participant and customers being a consumer with which a merchant has a relationship.

Finance 119

Finance Banking User Testing Onboarding KPIs 119

Userpilot

NOVEMBER 17, 2021

By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. These efforts earned him the prestigious Microsoft Most Valuable Professional (MVP) award in 2007. Scaling the company.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Roman Pichler

JUNE 14, 2016

It might be tempting to say, something we can market or sell. And how would others, including people from development, marketing, and sales, answer this question? The ancestor of Windows 10, Windows NT, was launched in 1993, and iOS was introduced with the first iPhone in 2007, for example. Is that a product?

User Testing 208

User Testing Customer Experience Product Research Agile 208

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018.

Artificial Inteligence 259

Artificial Inteligence Entertainment Messaging Customer Experience 259

The Product Cafe

MARCH 22, 2023

Now, what’s intriguing was during the 2007 great financial crisis - Mailchimp introduced monthly plans to make revenues predictable. What started as a side project to provide an alternative to expensive email software, soon expanded into being one of the most loved all-in-one Marketing Platforms.

ChatGPT 52

ChatGPT Product Research Customer Experience Document 52

Andrew Chen

FEBRUARY 15, 2018

I moved to the Bay Area in 2007, as a first time founder with a lot of energy and a lot of questions. I was a first-time founder, and the real-life entrepreneurial experiences they relayed – on fundraising, finding product/market fit, hiring, and much more – proved to be insanely helpful. Incredibly excited.

User Testing 94

User Testing Startups Framework Blog 94

Sachin Rekhi

JUNE 25, 2017

A compelling strategy details exactly how you'll dominate your market and is constantly refined until you find product/market fit. Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy. Design is the third critical dimension of product management.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Mind the Product

JUNE 22, 2018

Mobile-phone based payment system M-Pesa first launched in Kenya in 2007. This project took the Kenyan market by storm when it launched in November 2012, with 100,000 new accounts signed up on the first day of operation. The Story of M-Pesa and M-Shwari. The service lets customers manage their finances with their mobile phone.

Data Visualization 94

Data Visualization Banking Weak Development Team Customer Experience 94

freshtrax

SEPTEMBER 16, 2021

Emoji were first used on flip phones, but after the release of the iPhone in 2007, they gradually gained traction for use on smartphones as well. Designing user experience with the global market in mind is key. Interested in using emoji in your marketing collateral? In Japanese, emoji is written as “???” meaning graphic letters.

Research Software 93

Research Software Data Visualization Government Systems Review 93

Intercom, Inc.

DECEMBER 5, 2019

Over the course of his conversation with Amanda Connolly, Matt covers the challenges faced by SaaS companies both starting out and scaling in today’s swiftly evolving market. Building successful SaaS companies in a rapidly evolving market. Those mid-market tier companies are prime hunting grounds for next enterprise buyers.

Feedback Software 118

Feedback Software Artificial Inteligence Reporting Tools Technical Review 118

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Closing the customer feedback loop will help your product stay relevant in the face of changing market trends and user expectations. Breakthrough innovation, on the other hand, is dramatic and changes the position of the business in the market.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Intercom, Inc.

APRIL 18, 2019

In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map.

Outbound 112

Outbound Customer Experience Education Airlines 112

UX Studio: Product Management

NOVEMBER 22, 2022

They offer a wide range of digital services from website design and development to digital marketing. They also offer digital marketing services, which include creative campaigns, creative design to email copy & workflow management, social media management, and design landing pages for email and paid social campaigns.

Research Software 78

Research Software Technical Review Data Visualization User Testing 78

The Basics of Product Management

JULY 21, 2020

However, it is important to note that the market for these products is still unproven. It is all a question about timing and finding the right product market fit. However, there are many explanations as to why the product did not capture the mass market. The Apple iPhone was a game changer in 2007. Well, yes and no.

Technical Review 52

Technical Review Software Review Feedback Software Product Research 52

Clever PM

DECEMBER 29, 2017

One of the biggest mistakes a marketer can make is to advertise a niche offer to a broad market. Affiliate marketing is a great way to market products and services because in affiliate marketing you don’t have to pay for advertising upfront and you don’t have any risks. Affiliate marketers do all the work for you.

Advertising 76

Advertising User Testing Messaging Data Visualization 76

Mixpanel

OCTOBER 17, 2022

Launched in 2007, over 7 million active users spend over 300 minutes per month on its website and mobile app. Using product analytics often blurs the line between product and growth or marketing teams. So the product roadmap is integrated with the marketing remit and the data remit and so on. Define and align product and growth.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 52

The Accidental Product Manager

SEPTEMBER 10, 2018

The average check for a lunch burger has risen by 22% since 2007. The market for burger eaters has always been intense. First off we need to understand just how large the burger market is. The reason that there are so many of these restaurants is because the fast food / fast-casual burger market is valued at $82B per year.

Product Management 82

Product Management Product Manager Management Management 82

The Product Cafe

NOVEMBER 6, 2022

Nintendo’s first gaming console product was the Famicom which had to be called off the market only after a few months. While the Wii was a huge success, its successor, Wii U fell short, mainly due to its poor marketing strategy. Their new marketing made it clear that this was a brand-new product.

User Testing 52

User Testing Research Software Feedback Software Product Research 52

Userpilot

OCTOBER 1, 2022

What are the stages of the marketing funnel? The Pirate Metrics Framework , invented by Dave McClure from 500 Startups in 2007, is a system for grouping metrics in the user funnel into five stages: acquisition, activation, retention, referral, and revenue (AARRR for short).

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Gainsight

OCTOBER 5, 2021

Marketing and outreach were proactive, but post-sale, businesses rarely initiated conversations. As a result, customer success strategies became essential to any business model looking to thrive in a market that constantly expects more. Shift Two: The Marketing and Sales Funnels Transformed.

Customer Experience 45

Customer Experience Technical Review Software Review Leadership 45

Amplitude

OCTOBER 30, 2020

The majority of that time was at NetSuite where I was a founding member of the services team, contributing to the company’s successful IPO in 2007, and helping scale ARR from $20M to $800M, and the services team from 4 to 400 people. It isn’t clear who first coined the term Customer Success. That’s CS done right.

Customer Experience 52

Customer Experience Software Review Technical Review B2B 52