Sachin Rekhi

SEPTEMBER 2, 2013

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve.

Finance 108

Finance Blog Product launches Startups 108

UX Studio: Product Management

NOVEMBER 24, 2020

Think Company is a privately held product design firm established in 2007 in the Greater Philadelphia region. Instead, it offers a wide range of services from digital strategy, user testing, research, consulting to product design, software, and CRM development. The company does not have a strong service focus.

Product Research 116

Product Research Research Software Software Review Technical Review 116

The Basics of Product Management

JULY 17, 2020

Let us now cover each product strategy framework in detail. The Kano Model is probably the most well known product strategy framework out there. The name comes from its creator, Noriaki Kano. Remember, we are talking about the 2007. Yes, the first iPhone was launched that long ago! Kano Model. MoSCoW Method.

Framework 52

Framework Product Strategy Strategy Customer Satisfaction 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Sample Answer: The Barnes and Noble Nook e-reader is a great product not being marketed well. Although Amazon had a competitive advantage in 2007 with the Kindle, the Nook missed a big opportunity. Tell me about a time when you influenced a product roadmap. Naturally, this phase will involve product launch.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.

Feedback Software 40

Feedback Software Research Software Product Research User Testing 40

Roman Pichler

NOVEMBER 11, 2024

Listen to the audio version of this article: [link] A Brief Introduction to the Product Lifecycle Model As its name suggests, the product lifecycle model describes how a product develops over time. A product is born or launched; it then develops, grows, and matures. Take the iPhone again as an example.

Product Strategy 357

Product Strategy Strategy User Testing Research Software 357