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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Research in consumer neuroscience by Kenning and Hubert (2008) indicates that subconscious, emotional factors strongly influence our decisions. Emotional Brand Connection Another surprising insight is the role of emotional bonds in building long-term loyalty and trust (Plassmann, Ramsy & Milosavljevic, 2012).

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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. This increased their motivation and turned many into loyal brand advocates, driving word-of-mouth referrals for the business. Then keep reading! Join other product marketing geeks.

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Sorry Marty, I love you but I don’t use your definitions of Product anymore

The Product Coalition

Customer happiness : Usage, usability, user experience, NPS, reviews, churn and similar fall in here. Whether it’s direct or indirect revenue, acquisition, retention, DAU, market share, cross-selling, profit, brand value, etc. Business objective results: or key results for those teams using OKRs.

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The Rise of Media APIs

Sachin Rekhi

Last year at the SocialMedia Business School I gave a presentation on Media APIs and how they could be leveraged to enhance existing experiences or build entirely new services around freely available media content. YouTube finally launched its own video APIs in a big way in March 2008, quickly becoming the default video API of choice.

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Customization vs Personalization: What’s the Difference?

AB Tasty

They overlap in their ability to make the customer feel as if they have a unique relationship with the brand in a way that the mass marketing of the past could never achieve. Both put a high value on self-expression and personal tastes and experiences. Machine learning on mobile soon improves.

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Find the Best eCommerce Web Design Company to Work With In 2021

UX Studio: Product Management

Strategic brand communication with custom web design delivered by eCommerce web designers and developers. They are a unique and fun team of professionals with expertise in digital strategy, website and eCommerce design , and creating brand identity. . Then they create the design keeping the visual brand guidelines in mind.

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Why cross-cultural design really matters

Imaginary Cloud - Design

If you're about to design a new product or to expand it to a new market, leave your assumptions aside: focus on your users first. Between awesome features, branding colours and business goals, users, who should be the main prioriy, are often forgotten during the process. Don't underestimate user research.