Secrets to successful product management — Q&A with Marty Cagan

Lisa Jewell
Product Coalition
Published in
5 min readNov 6, 2018

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Ever wanted to know the secrets to successful product management? Especially why technology products like Netflix, Amazon and Google do so well and have so much love from customers?

It’s something that Marty Cagan, author and founder of Silicon Valley Product Group, set out to answer in his book Inspired: How to Create Tech Products Customers Love.

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